2024 B2B Survey Results
Discover the pressing challenges and shifting trends happening within B2B
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Type
Challenge
The Akeneo Global B2B Survey 2020 set out to uncover the state of product information management across the globe. We interviewed 1,600 B2B marketing, eCommerce, executive, and IT professionals in seven countries. These are the detailed results of our investigation. Our survey shows that while there are many efficiencies to be gained when it comes to managing product information and delivering product experiences, the rewards of making these improvements can be significant.
You’ll learn the answers to specific questions such as:
Discover the detailed results and insights from over 1,600 participants and the analysis of the study data when you download Product Experience Management Around the World.
This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.
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Discover the critical challenges facing the B2B industry today, ranging from adopting B2C-inspired buying experiences to mastering product information management and regulatory compliance, along with actionable strategies to overcome these challenges, ensuring that your organization not only survives but thrives in this new digital era.
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Unlock the transformative power of AI in your business with actionable insights straight from industry leaders. Discover how top organizations like Karl Lagerfeld and Shop Apotheke are leveraging AI to revolutionize operations, elevate customer experiences, and drive strategic decisions as we outline the most impactful takeaways from sessions held at Unlock 2024. Whether you’re just beginning your AI journey or looking to refine your strategy, this resource will empower you to stay ahead and take advantage of AI.
Read the whitepaperSign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
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