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Cost Savings And Business Benefits Enabled By Akeneo
Type
Challenge
The strategic value of product information has become clearer due to the expansion of online selling. Product information completeness and quality combined with automated integration enables selling expansion into new sales channels, channel expansion, broadening customer bases, and faster adjustments to market changes. Akeneo’s product information management solution enables these outcomes while providing product manager productivities that lead to retention improvements and value-add work.
This is a commissioned study conducted by Forrester Consulting on behalf of Akeneo.
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Discover the critical challenges facing the B2B industry today, ranging from adopting B2C-inspired buying experiences to mastering product information management and regulatory compliance, along with actionable strategies to overcome these challenges, ensuring that your organization not only survives but thrives in this new digital era.
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