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Why you need a PIM for your eCommerce Platform. A Guide by Akeneo, BigCommerce and CTI Digital.
Type
Challenge
You may not be 100% happy with the eCommerce platform that you currently use to run your online store. That’s not uncommon and you’re not alone. Few businesses function the same, and yet traditionally they have chosen off-the-shelf eCommerce platforms to handle all of their complex – and vastly distinct – needs and goals. So, you have your eCommerce platform. Now what do you do and how do you make it work for your business objectives?
As your eCommerce stack continues to expand to include marketing automation platforms, PIM solutions, user-generated content collection tools, and more, just the simple job of keeping everything up-to-date and working becomes an unmanageable task. Your attention and time is being diverted away from proactively working towards your goals as a team and growing business, to fighting fires and maintaining the status quo of your eCommerce platform. If this process sounds familiar, it’s probably a good time to start looking at a re-platforming project.
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