Product
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Omnichannel Product Activation
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Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
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Nov 07, 2022
Why you need a PIM for your eCommerce Platform. A Guide by Akeneo, BigCommerce and CTI Digital.
Type
B2B
B2B2C
B2C
Challenge
eCommerce
Omnichannel Commerce
Product Content Syndication
Product Experience Management
As your eCommerce stack continues to expand to include marketing automation platforms, PIM solutions, user-generated content collection tools, and more, just the simple job of keeping everything up-to-date and working becomes an unmanageable task. Your attention and time is being diverted away from proactively working towards your goals as a team and growing business, to fighting fires and maintaining the status quo of your eCommerce platform. If this process sounds familiar, it’s probably a good time to start looking at a re-platforming project.
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