Nov 07, 2022
Why you need a PIM for your eCommerce Platform. A Guide by Akeneo, BigCommerce and CTI Digital.
As your eCommerce stack continues to expand to include marketing automation platforms, PIM solutions, user-generated content collection tools, and more, just the simple job of keeping everything up-to-date and working becomes an unmanageable task. Your attention and time is being diverted away from proactively working towards your goals as a team and growing business, to fighting fires and maintaining the status quo of your eCommerce platform. If this process sounds familiar, it’s probably a good time to start looking at a re-platforming project.
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