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NRF 2025
Join Akeneo at Retail's Big Show in NYC and elevate your product experience strategy!
Register NowRegister NowRegister NowWhy you need a PIM for your eCommerce Platform. A Guide by Akeneo, BigCommerce and CTI Digital.
Type
Challenge
You may not be 100% happy with the eCommerce platform that you currently use to run your online store. That’s not uncommon and you’re not alone. Few businesses function the same, and yet traditionally they have chosen off-the-shelf eCommerce platforms to handle all of their complex – and vastly distinct – needs and goals. So, you have your eCommerce platform. Now what do you do and how do you make it work for your business objectives?
As your eCommerce stack continues to expand to include marketing automation platforms, PIM solutions, user-generated content collection tools, and more, just the simple job of keeping everything up-to-date and working becomes an unmanageable task. Your attention and time is being diverted away from proactively working towards your goals as a team and growing business, to fighting fires and maintaining the status quo of your eCommerce platform. If this process sounds familiar, it’s probably a good time to start looking at a re-platforming project.
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Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
Read the whitepaper
In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
Read the whitepaper
This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.
Read the whitepaperSign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
