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Founded in 1985 and initially operating from a small garage, Petra has spent the years since growing into a massive distributor, offering products in more than 60 categories.

Petra knew that if it wanted to continue its earlier growth, it needed to improve the quality of its product information. For more than three decades, the company had survived without a dedicated solution for enriching and managing product information. As a result, the company lacked a system of record for accurate, consistent product information, leading to struggles with a slow-time-to-market and inaccurate or inconsistent product data to reach customers, according to Josh Williams, the company’s director of digital and eCommerce marketing.

So, after more than thirty years, Petra decided to implement PIM in hopes of continuing its history of growth into the digital age. 

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