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Akeneo News

Dec 06, 2023

3 min to read

5 Reasons to Attend Unlock Boston 2024

Step into the future of retail at Akeneo's Unlock 2024, and join industry leaders and experts for a two-day immersive experience featuring dynamic keynote presentations, real-life examples of AI transforming retail landscapes, and hands-on workshops showcasing Akeneo's latest innovations. Don't miss the chance to delve into PX strategy analyses and connect with like-minded professionals at the PX Community, culminating in the legendary Unlock Party!


Akeneo Community


2024 promises to be an exciting year. From the Summer Olympics to the European Championships to the American presidential election, there are many events that are likely on your radar to watch out for.

But there might be one you’ve missed if you haven’t attended it in the past; and that is Akeneo’s Unlock Conference.

The ultimate gathering of PX experts and enthusiasts, Unlock 2024 will be an inspiring 2 day event where you’ll be able to learn how to provide exceptional and consistent product experiences through dynamic keynote presentations, best practices, customer testimonials, hands on technical workshops and of course, product insights.

We’ve recently released the official jam-packed agendar for Unlock 2024, which you can check out here. But while we’ve got you, let’s dive into the 5 reasons why we think you’ll have a blast at this year’s premiere PX conference.

Check Out Highlights from Unlock Paris 2023!

1. Keynotes and Roundtables on AI: Unveiling the Future of AI

In a world where technology is reshaping the retail landscape, Artificial Intelligence (AI) is at the forefront of innovation. At Unlock 2024, dive into dynamic keynote presentations and engaging roundtable discussions to learn how leading brands and retailers are leveraging AI to revolutionize their approach. Real-life examples will showcase how businesses like yours are finding a better way to navigate the evolving retail landscape.

Featured Session:

Demystifying Generative AI: Convincing CEOs to Unlock the Full Potential of AI in PX strategies

In today’s rapidly evolving business landscape, the use of AI in Product Experience strategies has become an imperative for staying competitive and customer-focused. But as AI technologies advance, the challenge often lies in convincing CEOs and top-level decision-makers to fully embrace AI’s transformative power. Join our expert panel of AI pioneers and industry leaders as they demystify ChatGPT and provide actionable insights on how to navigate the AI landscape with confidence.  This engaging discussion will empower you to unlock the untapped potential of AI in your PX strategies.

Key Takeaways:

    • Understand how to get started with AI
    • Collaborate with AI partners to boost innovation
    • Leverage generative AI for product content
    • Enhance visuals with Gen-AI
    • Streamline back-office operations


2. PX Strategy Analysis: Real Stories from Industry Leaders

Unlock 2024 goes beyond theory, offering firsthand insights from industry practitioners and leaders who have successfully elevated their PX Strategy. Gain valuable perspectives from those who have navigated the challenges and opportunities in the rapidly changing retail landscape with real stories and practical examples that illuminate the path to creating a robust and effective PX strategy for your brand.

Featured Session:

Leading the Charge: How to Kickstart a Product-Centric Revolution in Your Organization

In the ever-evolving realm of customer interactions, the paradigm is undergoing a significant shift. Instead of trying to pursue customers everywhere, brands are now focusing on attracting customers with compelling product experiences. 

Join our session to explore the transformative journey your organization must embark upon to join the revolution. We’ll hear insights from brands already leading the way and delve into the crucial interplay between people, process, and technology required to place Product Experiences at the core of your operations.

Key Takeaways:

    • Your organization must evolve to realize the full potential of PX 
    • Learnings from other organizations that have successfully adapted people, process, and technology to support the PX revolution


3. Akeneo in Action: Hands-on Workshops and Presentations

Get ready for an immersive experience as Unlock 2024 unfolds the latest from Akeneo Product Cloud. Through hands-on technical workshops and insightful presentations, explore the full PX ecosystem and discover how Akeneo is empowering brands to deliver consistent and exceptional product experiences and real-life examples of the tangible impact of incorporating Akeneo into your workflow.

Featured Session:

Spring Product Release Keynote

Get a first view of Akeneo’s 2024 Spring Release. In this session you will discover the latest innovative features and products that will revolutionize the way businesses deliver Product Experience Strategies, all told through the eyes of a B2B Manufacturer.

Key Takeaways:

    • See what the 1st AI powered supplier onboarding solution can do for you: Quickly and easily onboard and enrich supplier provided product information and assets
    • Strengthen the way you work in Akeneo PIM with enhanced workflow capabilities
    • Revolutionize the way your work by easily connecting to ‘monolith’ infrastructure and extend the value of your PIM
    • Get a glimpse of what the future of PX will look like: Product Experience Platform
    • Don’t just use AI for onboarding suppliers – find out how Akeneo is infusing AI across the PIM offering including native generative AI and product matching capabilities



4. Integrate with the PX Community

Unlock 2024 provides a unique opportunity to connect with PX experts, leading industry analysts, and like-minded professionals. Engage in meaningful conversations, seek advice, and build valuable connections that can propel your business forward. We here at Akeneo are passionate about fostering an environment where networking is not just a side activity but a core element of the entire experience.

Featured Event:

PXM Champion Awards

Our Annual PXM Champion Awards Ceremony recognizes organizations who are practicing and demonstrating exceptional business growth. In particular, we look to highlight PX success stories about how a strong and healthy foundation of PIM can impact your organization’s people, process and technology while unlocking business growth opportunities.



5. Connect & Speak with Experts

PIM, PXM, DAM, OMS – all the acronyms can make everything feel so robotic. What’s more, remote and hybrid working models mean that most of us have limited face-to-face, or even camera-to-camera, interactions with others in the industry. 

Featured Event:

Infamous Unlock Party

Cap off the conference with the renowned Unlock Party—an evening of celebration, networking, and entertainment. Unlock Boston offers up the perfect excuse to get to meet others in person, and gain quality time learning and speaking with each other, forging connections that extend beyond the event itself.



Unlock 2024 is not just a conference; it’s a gateway to unlocking the full potential of your product experiences. With a rich agenda featuring keynotes, strategy analyses, hands-on sessions, networking opportunities, and a legendary party, this event is designed to equip you with the knowledge and connections needed to thrive in the ever-evolving world of retail.

Check out the official agenda here, and make sure to secure your spot at Akeneo’s Unlock 2024—the premier destination for those committed to mastering the art of Product Experience.

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