Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
PIM for CPG
Energy & Utilities
Jun 08, 2020
If you read our blog, you hear us talk about the importance of product information and product experience all the time. But, we got to thinking ...
Keywords
B2B
b2b pim
b2b product experience
b2b product experience management
b2b product information
b2b product information management
b2b pxm
PIM
product experience
product experience management
product information
product information management
PXM
If you read our blog, you hear us talk about the importance of product information and product experience all the time. But, we got to thinking — just how important are product information and product experience? And how are B2B businesses enriching their customer experience and managing all the data that goes into that process?
So earlier this year, Akeneo set out to find out just how important product information and customer experience are to B2B buyers in 2020. The answer? Very important. The Akeneo Global B2B Survey 2020 found that 90% of B2B organizations cite product information management as highly important or a top priority.
We also discovered more information on the product information problems plaguing B2B businesses and analyzed these responses to find solutions to help you overcome these obstacles.
So, if you’re ready to learn more about the power of product information management for your customer journey, download your copy of the Akeneo Global B2B Survey 2020: 5 Takeaways on the Rising Importance of Product Experience today to learn:
Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |