If you read our blog, you hear us talk about the importance of product information and product experience all the time. But, we got to thinking — just how important are product information and product experience? And how are B2B businesses enriching their customer experience and managing all the data that goes into that process?
So earlier this year, Akeneo set out to find out just how important product information and customer experience are to B2B buyers in 2020. The answer? Very important. The Akeneo Global B2B Survey 2020 found that 90% of B2B organizations cite product information management as highly important or a top priority.
We also discovered more information on the product information problems plaguing B2B businesses and analyzed these responses to find solutions to help you overcome these obstacles.
So, if you’re ready to learn more about the power of product information management for your customer journey, download your copy of the Akeneo Global B2B Survey 2020: 5 Takeaways on the Rising Importance of Product Experience today to learn:
- Why product information is crucial to B2B businesses
- What challenges stand in the way of product experience excellence
- Akeneo’s top 5 recommendations to improve customer satisfaction with an optimized product experience