How the 2025 Experience Award Winners Redefined Product Excellence

Just as our mascot, Ziggy, powers everything we build at Akeneo, a powerful product experience fuels success in modern commerce. We know that a strong product experience is all about delivering the right content, in the right context, through the right channel, and tailored to the right market. When done well, it reflects brand values, drives conversions, and reduces returns. 

That’s why we’re proud to recognize four standout businesses, JC Perreault, Wein Wolf Group, B&S International, and Tikamoon, as winners of this year’s Product Experience Excellence Award at Unlock! 

Each one comes from a different corner of the retail world, from luxury home goods to fine wines and everyday consumer products. But despite their differences, they faced similar challenges. However, with Akeneo Product Cloud, they discovered a shared solution, one that empowered them to deliver enriched, localized, and consistent product experiences wherever their customers shop.

Their Shared Journey: Overcoming Fragmented Data and Manual Processes

Before Akeneo, these brands were stuck wrestling with content chaos and operational headaches that made delivering great product experiences harder than it should be, including:

• Scattered product information: Between spreadsheets, outdated systems, and siloed databases, product information was more scattered than the clouds in the sky. Inconsistencies and inaccuracies ran rampant, making it tough for teams to collaborate, let alone deliver consistent content across channels.
• Time-consuming manual processes: Enriching and managing product data was often slow and hands-on, causing major delays in launching new products or expanding to new sales channels. For some, an underpowered eCommerce platform made things worse by limiting key functionality and flexibility.
• Barriers to digital growth: Without centralized, structured data or automation, scaling digital operations (like launching online stores or integrating with third-party platforms) was difficult if not impossible.
  
• Inconsistent customer experience: When the back end’s a mess, the front end suffers. Without the right technology in place, it became difficult to deliver the consistent experiences today’s customers expect, which often led to customer frustration, lost sales, and higher return rates.

The Akeneo Impact: Creating a Foundation for Award-Winning Experiences

Each winner turned to Akeneo to overhaul their operations and, in doing so, nailed the art of delivering content exactly where and when it’s needed:

• JC Perreault: Recognized for their dedication to creating a seamless, personalized product experience across both physical and digital channels, JC Perreault increased their online product range by 4X—from 3,000 to 12,000 products—and cut time-to-market from two weeks to just 24 hours. Plus, improved data quality led to longer engagement on product pages and lower bounce rates. By unifying in-store and online operations through a shared data foundation, they proved that great product experiences begin with great product data.
• Wein Wolf Group: After delivering an exceptional product experience by ensuring content is sent out in the correct format and tailored to the appropriate geography, Wein Wolf was also a recipient of the 2025 Experience Award. Their product data quality soared from below 30% to 97%, while time-to-market dropped dramatically thanks to reduced manual effort after implementing Akene. As Ramin Movahed-Schwarz, Head of Digital Hub & E-Commerce, eloquently put it, "In our world, the earth does not revolve around the sun, the earth revolves around Akeneo".
• B&S International: Honored for providing contextually appropriate content across channels and regions, driving higher conversions and lower return rates, B&S International reduced product launch times from over a week to just days and doubled B2C orders during peak periods, like Black Friday, with customers spending more time on their websites. Akeneo's flexibility allowed them to apply a single solution across their diverse B2B and B2C segments.
• Tikamoon: Celebrated for seamlessly blending compelling storytelling and sustainability with operational excellence, Tikamoon utilized Akeneo to reduce the cost of adding new attributes by 80% and media-related costs by 90%. Their e-merchandising team now manages a 20% larger product catalog (with double the attributes and triple the media assets) without their team having to grow. It’s smart, scalable efficiency like this that gives customers exactly what they need to make confident purchase decisions at every step.