Akeneo Celebrates Excellence in Product Experiences at Unlock 2025 Chicago

Chicago, April 10, 2025 – Akeneo, the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, today announced the winners of the Unlock 2025 PXM Champions Awards. The ceremony took place at the Akeneo Unlock 2025 Chicago event, the most unique and vibrant conference for the global PX community, held on April 8-9. The winners, including Sealer Air Corporation, Steelcase, Tiffany & Co., Giant Tiger Stores Limited, and JC Perreault, discussed their successful PX strategies, sharing best practices and insights into how Akeneo has helped them dramatically improve customer experiences and turn browsers into buyers.

“Each year, we are proud to recognize the PXM Champions who are raising the bar for product experiences and delivering next-generation omnichannel engagement,” said Romain Fouache, Akeneo’s Chief Executive Officer. “Working with Akeneo and our partners, these best-in-class organizations are delivering the rich, contextual and accurate product information customers need to make informed decisions – helping to drive conversions, reduce returns and accelerate bottom-line growth.”

This year’s five 2025 PXM Champions Awards were presented to:

• Expansion Award: Sealed Air Corporation (Partner: Perficient)
  Working with Akeneo and partner Perficient, Sealed Air is able to automate the creation of sell sheets and product data sheets with accurate product data, at scale using branded brochure templates, significantly increasing their efficiency and consistency in marketing collateral production. These improvements have significantly enhanced Sealed Air’s market presence and partner satisfaction.
• Accelerator Award: Steelcase (Partner: (O2 Commerce).  As a global leader in office furniture, Steelcase spent countless hours and resources managing product details across regions and ensuring accuracy. Leveraging Akeneo Product Cloud and partnering with O2 Commerce, Steelcase achieved key milestones in efficiency and productivity, including:
  • 67% increased efficiency rate in managing key product details across multi-regional finish records that need to be managed in multiple regions with SDM.
  • Release hours decreased by 63.61% (from 16.68 to 6.07 per release)
  • Annual time spent loading supplier data reduced from 33.36 hours to 12.14 hours, a savings of over 62%.
• Global Award: Tiffany & Co. (Partner: Valtech). As Tiffany & Co. sought to launch in new global markets, the focus was on improving product data quality and increasing time to market. Working with Akeneo, Tiffany & Co., created a comprehensive data cleansing process and reduced the amount of product information errors on the website, significantly improving product consistency and accuracy. Tiffany & Co. was also able to scale their business to new markets, successfully launching and supporting seven new markets within six months. One of the new markets included the official e-commerce market in South Korea. Tiffany & Co. was able to tailor product information specifically to the Korean market, respecting local cultural and linguistic nuances because of Akeneo’s PIM system.
• Leadership Award: Giant Tiger Stores Limited (Partner: Sitation). In fast-paced consumer retail segments, speed and keeping pace with change are key factors to success. With Akeneo’s centralized platform, Giant Tiger Stores’ assets are stored with meta tags and organized into searchable families, allowing the team to find images faster and reduce preparation time for new product launches. This enables faster time-to-market and allows teams to focus on creative, strategic efforts rather than tedious searches. The success has been so widespread, cross-departmental interest in Akeneo has grown significantly, as teams from other areas of the business have been inspired by marketing’s success, and are exploring how Akeneo can streamline their processes, too.
• Experience Award: JC Perreault (Partner: Valtech). Maintaining a consistent, accurate product experience across eCommerce channels can be challenging, especially as new products come to market quickly and product teams need to keep up. Partnering with Akeneo and Valtech, JC Perreault went from launching new products in two weeks, to now only 24 hours. By centralizing and structuring product information more effectively, Akeneo significantly improved product data quality, reduced time-to-market, and increased the online product range by 4X.
• Global Ambassador Award: Andrew Cofield . Andrew’s commitment to excellence in product experiences extends beyond external storytelling. Internally, he has championed Akeneo’s value through the creation of dynamic and engaging sizzle reels, which have effectively demystified the complexities of PIM, enabling his team to grasp its significance and embrace its capabilities. His passion for Akeneo is palpable; he truly breathes the purple fire. His enthusiasm and dedication have inspired others to explore and leverage the full potential of Akeneo Product Cloud. As a member of Akeneo’s Customer Advisory Board and beyond this role, Andrew’s contributions have enriched our community, fostering a deeper understanding and appreciation for the power of effective product information.

This year’s Unlock 2025 Chicago event builds on the momentum of the Unlock 2025 Tour, with prior events taking place in Paris, London and Düsseldorf this year. For those unable to attend the Akeneo Unlock in-person events, tune into the Unlock: Digital, taking place the week of May 5th.

Attendees of the annual PX conference will be better positioned to embrace modern omnichannel strategies, learn how to leverage new tools and harness AI strategies, and unlock the roadmap to delivering dynamic, engaging shopping experiences for every customer, everywhere they shop. Learn more about Akeneo’s solutions: Akeneo Product Cloud.

Media Contact:
Natasha Koleas
PAN, for Akeneo
[email protected]