Akeneo PXM Champion: Wein Wolf GmbH

For decades, Wein Wolf built its reputation on sourcing and distributing premium wines, champagne, and spirits. But as digital commerce accelerated, the company struggled with an outdated, fragmented approach to managing product information. Each business unit operated independently, maintaining its own product database with inconsistent attributes, no standardized formats, and little room for scalability. 

The sales team, responsible for bringing these premium products to market, faced a frustrating reality: scattered and incomplete information that was incredibly difficult to access and ensure it was up-to-date. Customers – whether restaurateurs, specialty retailers, or online buyers expected detailed, accurate product content, but delivering that content efficiently across multiple channels proved nearly impossible. Without a centralized system, launching new sales channels, including an eCommerce platform, remained a distant goal. 

In an industry where experience is everything, Wein Wolf knew it had to modernize. The company needed a scalable, unified solution that could not only centralize its product data but also enhance the way it presented and shared that data with buyers. The goal was clear: transform its product experience to be as premium and high-quality as the products themselves.

Wein Wolf set out to unify its product data and enhance the way information flowed across its sales channels. By investing in a centralized approach, the company was able to create a single source of truth for all product information, ensuring consistency across its business units. The ability to seamlessly enrich and distribute product data meant that Wein Wolf could provide customers with accurate, complete, and engaging content, regardless of where they interacted with the brand.

Within twelve months, Wein Wolf successfully launched its brand-new online shop (www.weinwolf.de), making its premium selection more accessible than ever. The company also transformed how it collaborated with suppliers and internal teams, streamlining workflows and reducing time-to-market for new products. With better-structured data, sales teams gained real-time access to up-to-date product information, improving their ability to serve customers efficiently.

To ensure that both internal and external sales teams always had access to relevant product information for their sales processes, Wein Wolf utilized Akeneo Shared Catalogs, which enabled the company to distribute up-to-date product content efficiently across all sales channels, ensuring accuracy and consistency in every customer interaction. By eliminating outdated manual workflows, Wein Wolf created a more seamless and effective product experience for its teams and customers alike.

To further elevate its product experience, Wein Wolf implemented automated product data sheet generation using the InBetween data sheet cloud generator. This integration allowed the company to instantly create and distribute high-quality, up-to-date product sheets, ensuring that customers always had access to detailed and accurate product information. This digital transformation eliminated the reliance on printed catalogs, empowering sales teams to provide dynamic, real-time product information and significantly reducing order errors.

By integrating with key digital tools, Wein Wolf expanded its digital presence and reinforced its commitment to delivering an outstanding product experience. Whether through enriched product descriptions, high-quality media assets, or seamless eCommerce integrations, the company ensured that its customers received the right content in the right context, enabling Wein Wolf to:

• Achieve a 97% product data quality rating, up from below 30%.
• Drastically reduce time-to-market by eliminating manual processes and improving supplier data integration.
• Successfully launch a fully functional online store to drive digital sales and growth.
• Ensure sales teams always have access to the latest product information through Akeneo Shared Catalogs, improving customer interactions and driving more informed purchasing decisions
• Empower internal teams to take ownership of product information, improving efficiency and accountability.
• Optimize the customer experience across all sales channels, driving higher conversions and lowering return rates.

With a future-proof product data strategy in place, Wein Wolf has positioned itself as a leader in the digital transformation of the premium wine and spirits industry. By prioritizing a seamless and enriched product experience, the company continues to set the standard for excellence in both distribution and customer engagement, making them the ideal candidate for the 2025 Experience Award.