Apr 06, 2021
Shoppers prize rich and reliable product data, Akeneo survey shows
BOSTON, MA / ACCESSWIRE / April 6, 2021 / The world’s consumers are increasingly aware of the importance of rich, accurate, and consistent product information, and will reward brands that deliver strong product experiences — or punish those that fall short, according to a major global survey published today by Akeneo, the global leader in Product Experience Management (PXM) solutions.
The survey, conducted for Akeneo in February 2021 by Opinion Way, saw 3,500 consumers from seven countries on four different continents share their views on B2C product experiences. Among the survey’s key findings:
The survey also found that consumers all over the world now routinely use modalities such as search and social recommendations to research products online before making in-store purchases, and almost four out of five shoppers are interested in receiving product information using new technologies such as chatbots, virtual reality, or voice assistants. While in-store sales representatives remain highly trusted sources of product information, 81% of consumers say they conduct online research before deciding on an in-store purchase.
“Consumers encounter product information every time they make a purchase, and they’re increasingly proactive about seeking out clear, accurate, and consistent product experiences. This survey shows that all over the world, consumers expect brands to deliver strong, product-driven experiences — and that as consumers grow more discerning about product information, they’re increasingly willing to pay a significant premium to reward brands that get this right.”
To access the full survey report, please visit: https://www.akeneo.com/white-paper/akeneo-2021-global-b2c-survey-results-report/
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
More information at akeneo.com
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