IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


"(With Akeneo technology), we are confident that we will be able to double our volume of news products created with the same amount of FTEs."

PXM Champion: Drawer

We’re thrilled to shine a spotlight on Drawer, the recipient of the 2024 PXM Champion Award in the Accelerator category! This accolade recognizes Drawer’s exceptional achievements in reducing time-to-market, streamlining processes, and expanding their product offerings through the use of Akeneo PIM.



The Accelerator Award recognizes those who have significantly reduced the time-to-market of their products, decreased the number of steps, and cut back on manual work to accelerate growth.



Drawer faced several challenges, including manual data translation, cumbersome product product creation processes, and a lack of data quality evaluation. These challenges, deeply rooted in their legacy systems and processes, demanded immediate and strategic solutions to align with their ambitious growth plans.

In alignment with their commitment to adopt a more flexible, agile, and scalable infrastructure, Drawer recognized the necessity for a MACH-Certified solution.



Offering a robust and user-friendly foundation for data management and participating in the MACH Alliance, Akeneo stood out as the composable solution for Drawer.

Since implementing Akeneo PIM, Drawer has achieved remarkable results. In their first month alone, they created 200 new references, surpassing their typical monthly product creation rate. This growth was facilitated by the addition of new suppliers and product families. Drawer now creates products in less than a day for their supply department, accelerating production launch timelines.



Drawer is an online furniture seller operating in the French market, sourcing products from various providers and selling through their website and 10 different marketplaces. The Drawer e-concept store was born in 2011 in the Euratechnologies incubator and has since grown to host a catalog of over 4,500 SKUs.

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