Product Experience Management (PXM) is the set of people, processes, and technologies involved in creating compelling omnichannel product experiences. Find out where you are today in your journey towards implementing a PX strategy.
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Feeling skeptical? Here are the numbers to back it up: two-thirds of shoppers saying that they have abandoned buying a product because of bad product information experience obtained from any source. What’s more, research also suggests that compelling product experiences can increase customer engagement, enhance brand perception, and improve lead generation and customer acquisition.
Offering a handful of compelling individual experiences, however, is not enough. You need to build an entire strategy that elevates your product experience across every channel, marketplace, and touchpoint.
Building an impactful product experience (PX) strategy is all about improving the customer experience — but that can’t be done unless you start at the foundation: Product Experience Management (PXM).
PXM is the set of best practices and key metrics for successfully making the most out of the people, processes, and technology needed to deliver world-class product experiences.
Where is your organization on your path to delivering great product experiences? How can you take it to the next level?
Learn from organizations who have cracked the code and become PXM Champions by checking out some customer stories!
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