How to Build Better Product Experiences with Akeneo PIM

In case you missed it, our Spring Release was packed with exciting new updates designed to help brands and retailers like yours take product experiences to the next level. These enhancements reflect our ongoing mission to make product experiences smarter, more collaborative, and more aligned with what your customers want.

Here are the top five updates now available within Akeneo PIM that empower you to enrich your product content, streamline operations, and deliver standout customer experiences.

1. Let customer insights power your product content

Your customers are already telling you what they care about through reviews, search behavior, and product interactions. The question is, are you listening?

Now you can, with AI-powered PX Insights. By pulling in insights like top search terms and common review language, PX Insights enables you to incorporate real-life customer insights directly into Akeneo PIM and generate content that speaks directly to your audience’s needs across all channels and platforms.

Your descriptions and other product information can now dynamically reflect evolving consumer interests and trends. This means your content isn’t just accurate—it’s always relevant and resonant.

Learn more about PX Insights

2. Fine-tune AI-generated content with custom prompts

Last year, we introduced GenAI-enhanced enrichment and translation. This year, we’re taking it further by giving you unprecedented control over how AI crafts your product content.

You can now specify how individual product attributes should be handled—whether that means ignoring specific terms, preserving HTML tags, or ensuring a consistent tone across content. Set prompts at the product family level to maintain a distinct voice and style for each category.

Custom prompts also boost translation accuracy and enable faster localization at scale. With the ability to include prompts in automated rules and bulk actions, creating personalized, accurate, and on-brand content is easier than ever.

Learn more about AI-powered custom prompts

3. Strengthen data governance with attribute dependencies

Regulatory compliance can be a major hurdle; in fact, 99% of B2B organizations report facing challenges meeting local and industry-specific regulations. With attribute dependencies, Akeneo PIM provides your team with dynamic, conditional logic that helps automate compliance and improve data quality.

This feature ensures only the most relevant and necessary product attributes are displayed, depending on context, which not only simplifies product data management, but also protects your business from regulatory risk.

Whether you're aligning with standards like ETIM or preparing for Digital Product Passports, attribute dependencies help ensure your data is compliant and reliable—without the manual effort.

Learn more about attribute dependencies

4. Collaborate more efficiently with enhanced review workflows

Product enrichment is rarely a solo task. To ensure product data is accurate, complete, and brand-aligned, we’ve introduced review steps to Akeneo PIM’s enrichment workflows.

These enhancements streamline collaboration between content creators and approvers. Teams can now leave targeted feedback and instructions directly in Akeneo PIM, making the enrichment process more efficient and transparent.

From validating supplier content to reviewing AI-generated descriptions, this structured workflow ensures that every product record is fully vetted before it goes live—improving trust, consistency, and brand quality.

Learn more about enrichment workflows

5. Customize your workspace with experience extensions

Every business has unique workflows and requirements. That’s why Akeneo PIM now supports experience extensions, allowing you to tailor your interface without custom development or complex integrations.

With experience extensions, you can bring in custom buttons, actions, and pages to display or interact with external tools, datasets, or processes—all within the Akeneo environment.

Whether you need access to external product specs, custom validation tools, or brand-specific workflows, this feature lets you adapt Akeneo to your exact business needs, improving productivity and user satisfaction.

Learn more about Akeneo extensions

Akeneo Spring Release is Here

These latest updates are all about helping you work smarter, move faster, and create product experiences your customers actually want. Whether you’re fine-tuning your content with AI, ensuring compliance without the headaches, or giving your teams better tools to collaborate, there’s something here to make your day-to-day a whole lot easier.

And this is just the start. We’re always continuing to build powerful, flexible tools that grow with you and your business needs.

Curious to see these features in action? Dive in and explore what's new - we think you’re going to love what’s possible with Akeneo.