Jul 06, 2023
5 min to read
Discover steps your brand can take to ensure compliance with upcoming regulations around Digital Product Passports (DPP). From data standardization to security protocols, our blog reveals strategies to future-proof your business through your product information. Don't wait - start laying the foundation for success today!
Digital Product Passport
The unprecedented number of manufacturer liability legislations greenlit across Europe recently showcases a new level of environmental awareness at the highest level.
The European Digital Product Passport (DPP) initiative comes under the European Green Deal, first approved in 2020, which aims to achieve sustainable growth so that Europe becomes the first climate-neutral continent by 2050.
Digital product passports (DPP) aim to gather data on a product and its supply chain and share it across entire value chains so all actors, manufacturers, repairers, and consumers better understand the environmental impact of the materials and products they use.
Information like a unique identifier, material data, sustainability, and repair data will have to be shared, in addition to the basic but still mandatory product name, product model, manufacturing place and date, and warranty details.
The implementation of DPP in these value chains is designed to support the following:
The DPP project was unveiled by the EU on March 30, 2022, within a broader package designed to make sustainable products the norm in Europe. Access to DPP data is expected to be made mandatory by 2026.
Even if this DPP is a European initiative, this is expected to impact value chains globally, given that all products placed on the EU market will be affected.
If a fashion manufacturer headquartered in the US produces in Asia, and sells in some European countries, it must provide DPP for all its products.
As far as industries are concerned, battery industries will be the first to comply with all relevant DPP expectations.
Other digital product passport requirements for specific industries will be rolled out. These will be based on targeted product categories that align with the EU Circular Economy Action Plan.
Here are the first concerned industries:
Legislation is set to connect these different product categories as part of the increasing push for digitization, connected data sets, and environmental impact assessment across product lifecycles.
The expected format of this DPP is still unknown, however, the more prepared you can be with product information, the faster your organization will adapt and comply.
This is exactly what Akeneo can bring to your organization: a scalable source of truth for your product information adapted to your business needs.
And technology is not the only component to ensure you are ready with your product data: an omnichannel product experience (PX) strategy is required to take that product information and ensure that it reaches the right audiences, at the right time, in the right place.
The benefit of uniting composable technology and a PX strategy is that not only are you creating a ready-to-use source of truth for all your products, but it also provides your team with the scalability needed to address any new requirements from a marketplace or legal initiative, or even a future evolution of something like DPP.
With Akeneo as your backbone, your team will be able to:
Passports shall be designed and operated to ensure security and privacy. Data authentication, reliability, and integrity shall be ensured.
Being an early adopter, even moving ahead of the DPP regulations, can mitigate risks and unlock growth opportunities. The earlier you’ll be ready, the bigger will be your growth.
Want to see how Akeneo can help your team prepare to meet the legal requirements of DPP? Reach out to an Akeneo expert today.
Discover how Akeneo technology can help you meet DPP regulations, and more. Start your journey towards better product experiences today.
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