Digital Product Passports (DPP) are digital records containing detailed data on a product and its supply chain, and share it across entire value chains so all actors, including consumers, repairers, and manufacturers have a clearer understanding of the environmental impact of the products and materials they utilize. Users can access a Digital Product Passport by accessing it through a QR code, RFID tag, or a NFC chip. For example, a smartphone manufacturer utilizes a DPP to report the sourcing of rare minerals, energy use in production, repair instructions, and recycling options. Consumers can scan a QR code to access this information before purchasing, allowing them to make a more informed decision.

Digital Product Passports are often characterized by their product quality, consumer trust, and encouragement of sustainable choices. By providing detailed information about a product’s lifecycle, DPP displays transparency and quality, allowing consumers to understand the full value of a product, beyond just its functionality and brand. It can showcase if a product has ethical sourcing and was made through environmentally friendly production methods. This is beneficial as it makes the product and brand attractive to eco-conscious buyers, increasing the brand’s conversion rate and contributing to maintaining customer loyalty. Resulting in more revenue and a reputable business.

Managing the large amounts of data required for tracking every detail of a product’s lifecycle can be challenging and resource-intensive, making DPP troubling for some users. However, paired with PIM, companies can collect, organize, and update product data with ease, ensuring that the information within a DPP is accurate, consistent, and up-to-date.