Resale markets refer to the practice of buying and selling secondhand or vintage goods, in which individuals or businesses resell products that have already been purchased. For example, Depop allows people to sell their used clothing. A consumer might sell a pre-owned designer handbag on the platform, giving it a second life through someone else while offering buyers a more affordable option.

It’s no secret that the fashion industry contributes to ecological damage, including pollution and waste. Retailers can counteract this by demonstrating their commitment to sustainability by participating in the resale market, as it promotes sustainable consumption by extending the lifecycle of products, reducing the demand for new ones, and decreasing the waste associated with fast fashion. It helps sellers reduce their carbon footprint, and play a part in making fashion more eco-friendly. This significantly improves customer experience, creating a strong bond between the consumer and the brand. The resale market also offers affordable pricing compared to buying new items, making a business’ products more accessible to frugal consumers.