What is a PIM?

A Product Information Management (PIM) solution provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels. A PIM solution makes it faster and easier to create and deliver compelling product experiences.

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Why use a PIM?

  • Streamline the onboarding process for suppliers and data providers

  • Establish one source of truth for product information

  • Improve the quality and consistency of product data across all channels

  • Deliver a compelling product experience to drive great customer experiences

Who needs a PIM?

  • Marketers who seek to deliver a consistent omni-channel product experience

  • Retailers and brands who want to strengthen relationships with suppliers

  • eCommerce Managers who understand the impact of product data quality on online sales

  • Data Governance teams who want to track and meet compliance needs

What kind of data is in a PIM?

  • Technical data — specifications, measures, ingredients, …,

  • Usage data — descriptions, how-to, where-used, …

  • Emotional data — product stories, rich descriptions, …

  • Media files — images, PDFs, videos, …

PIM in a nutshell

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  • Flat files
  • Any data source
  • Your ERP
  • Enrich
  • Search
  • Translate
  • Classify
  • eCommerce platform
  • Mobile application
  • Print material
  • Points of sale
  • Collect data from existing sources such as your ERP or suppliers’ databases

  • Define and clean the data you want to integrate into your catalog(s)

  • Specify priorities between different data sources

  • Enrich product descriptions with technical, usage, and emotional information  

  • Classify products and associate them with one or several catalogs


  • Translate product information into multiple languages


  • Manage the lifecycle processes of your data (workflows and audits)


  • Control data quality and ensure completeness

  • Manage multiple sales channels (eCommerce, print, mobile applications, social networks, marketplaces, etc.)


  • Select the specific catalog and attributes you want to distribute to each channel 

  • Send data to web-to-print software to easily create printed catalogs

Discover Akeneo PIM

We provide an open source enterprise solution for B2B and B2C companies that want to manage their product information and deliver great product experiences.

Find out more!