Sustainability

How Technology Both Helps and Hurts the Environment

Technology has transformed the way we live, but at what cost? Discover the paradox of technological progress, and see how advancements in AI, e-commerce, and manufacturing are both solving and exacerbating critical environmental issues. Plus, learn how circular economy principles, responsible innovation, and enriched product data can help mitigate waste, reduce emissions, and create a more sustainable future.

How Technology Helps the Environment

1. Enhance abilities to consolidate, track, analyze, and communicate key environmental data

One of the most fundamental ways that AI has already impacted sustainability initiatives is in the way we collect, analyze, and act on environmental data. With more climate data available than ever before, AI is invaluable in helping businesses and policymakers interpret and implement effective sustainability measures. AI-powered solutions can leverage vast datasets to identify patterns, predict environmental risks, and optimize decision-making for a more sustainable future.

For instance, AI-powered tools can help a brand assess the environmental impact of their products across the entire product lifecycle, from raw material extraction to end-of-life disposal. By analyzing data from supply chains, transportation networks, and manufacturing processes, AI enables businesses and consumers to make informed, eco-conscious choices and more accurately track the carbon footprint of their products.

A great example of this is Swedish fashion brand Asket, who calculates carbon emissions for their entire range of products at each stage of a product’s lifecycle, including raw material extraction, processing, production, assembly, distribution, and end-of-life outcomes. For every garment, Asket provides detailed disclosures about its supply chain, environmental footprint, and cost structure. Consumers can access information on the factories and facilities involved in production, including details about average wages, working conditions, and shift lengths. 

These advancements in data consolidation and enrichment are fostering hope that technology can play a vital role in tackling the global environmental crisis. 

2. Implement more sustainable and circular supply chains

Believe it or not, the manufacturing sector is actually the second-largest contributor to greenhouse gas (GHG) emissions in the EU, and is one of the primary consumers of energy from fossil fuels. And in fact, before a product even reaches the customer, more than 80% of its environmental impact is already determined. 

When it comes to optimizing production processes and minimizing waste, AI can play a crucial role by enabling businesses to monitor and adjust their operations in real time, identifying inefficiencies in product lines, and optimizing inventory management. By utilizing machine learning algorithms, manufacturers can reduce waste, lower costs, and decrease their overall carbon footprint, while predictive maintenance powered by AI also helps extend the lifespan of machinery, preventing premature replacements and reducing industrial waste.

AI-driven analytics can also help companies track and communicate the sustainability of their supply chains by monitoring sourcing practices, labor conditions, and environmental impact, enabling both businesses and consumers to make more ethical, data-driven decisions.

3. Online second-hand marketplaces connect global consumers with previously owned products

By providing an accessible platform for individuals to purchase used items, online second-hand marketplaces like ThredUp or Back Market help to extend the lifespan of different products while diverting products from landfills, reducing demand for newly manufactured goods, and minimizing the environmental footprint of production. 

For the tech industry, second-hand marketplaces offer a sustainable alternative to the cycle of constant upgrades and disposals. Refurbished electronics, such as smartphones and laptops, not only provide consumers with affordable options but also help curb the growing e-waste crisis; Back Market quotes that it prevented 1 million tonnes of CO₂ emissions from entering the atmosphere in 2023 alone.

Similarly, in the fashion industry, second-hand marketplaces promote a more circular economy by allowing consumers to buy and sell pre-owned clothing, reducing the detrimental environmental impact of fast fashion as buying second hand clothing reduces carbon emissions by an average of 25% compared to new clothing. With increasing consumer awareness and demand for sustainable shopping options, online second-hand platforms play a crucial role in fostering responsible consumption habits.

4. Enrich product data to reduce the likelihood of returns

One of the biggest contributors to waste in the retail and eCommerce industries is the high rate of product returns, as returns can add up to 30% of carbon emissions to the initial delivery and accounted for nearly 24 million metric tons of CO2 emissions in 2022.  

Even if a customer is returning a practically untouched product with the tag still attached, these returns often end up sitting in a landfill anyway as the business doesn’t have the infrastructure in place to analyze, refurbish, and relist the product for sale; in the United States, one in every four returned products is sent directly to a landfill, equalling roughly 4.9 billion tons. Fast fashion and low-cost consumer goods exacerbate the problem because the cost of returning and restocking these items often exceeds their resale value. For many companies, it is cheaper and faster to discard returned products rather than reintegrating them into their supply chains, leading to significant waste.

Enriched product data can help address this issue as 62% of consumers say that having more accurate product information upfront would reduce their likelihood of making a return. High-quality images, detailed descriptions and specifications, and in-depth size and fit recommendations based on real customer feedback can help set proper expectations, reducing the likelihood of disappointment and returns.

Beyond just improving customer confidence, enriched product data also allows businesses to refine their inventory management and improve operational efficiency. AI-powered insights can help companies identify patterns in reasons for returns, allowing them to adjust product descriptions, images, or even the products themselves to better meet customer expectations. 

By investing in robust product information management, businesses can foster a more sustainable shopping experience while simultaneously reducing costs associated with handling returns.

Balancing the Impact of Technology

Technology has the power to drive sustainability forward, offering innovative solutions to some of the world’s most pressing environmental challenges like how to accurately track and communicate carbon footprints, optimize energy use, and reduce waste through smarter, more sustainable supply chains. However, if left unchecked, technological advancements can also contribute to environmental degradation; the rapid expansion of AI, cloud computing, and digital commerce has raised concerns about rising energy consumption, growing electronic waste, and unsustainable supply chains.

To ensure that technological progress aligns with sustainability goals, businesses and consumers must take proactive steps to reduce negative impacts and promote eco-friendly innovation through:

• Adopting circular economy principles: Prioritizing repair, reuse, and responsible recycling to extend the lifespan of technology and reduce waste.
• Supporting sustainable innovations: Investing in energy efficient technologies, ethically sourced materials, and eco-conscious design practices.
• Improving efficiency: Optimizing AI model training, reducing data center emissions, and streamlining digital infrastructure to lower energy consumption.
• Advocating for responsible regulations: Supporting policies that hold tech companies accountable for environmental impact, promote right-to-repair laws, and encourage sustainable practices.

Striking the right balance between progress and responsibility requires a concerted effort from businesses, policymakers, and consumers alike. By adopting circular economy principles, supporting responsible tech development, and advocating for sustainability-focused regulations, we can harness technology’s potential for good and have the best of both worlds, without sacrificing our own.

Avoiding Greenwashing

Discover how to avoid the pitfalls of greenwashing and build genuinely sustainable strategies that foster trust, align with regulations, and drive long-term business growth.

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Casey Paxton, Content Marketing Manager

Akeneo

Customer Experience

 Upsell and Cross-sell: Climbing and Crossing Your Way Up

Learn the fundamentals of upselling and cross-selling, their key benefits, and common challenges. Discover effective strategies to implement them successfully and how leveraging PIM can optimize product recommendations, boost sales, and improve customer satisfaction.

How To Upsell and Cross-Sell

So, now you know what upselling and cross-selling is. But how do you successfully execute these sales techniques for your own business? Here are some strategies you can use:

1. Optimize your product data

Reliable product data enables cross-selling and upselling by providing accurate, comprehensive information that helps customers discover related or complementary products. With well-organized product data, businesses can create personalized recommendations, highlight product bundles, and showcase upgrades that meet customer needs, which not only enhances the shopping experience but also builds trust and encourages customers to explore more options.

2. Know your customer

You don’t need to take them out for dinner, but understanding your customers is key to successful cross-selling and upselling. By analyzing their needs, preferences, and purchase history, you can offer personalized product recommendations that actually resonate with them; if a customer has previously purchased lotions for sensitive skin and is currently buying a new shampoo, offering a hair oil for sensitive scalps as an upsell is likely to turn into a purchase. Leveraging customer data allows you to anticipate their needs, making your offers more appealing and timely. 

3. Highlight value differences

Showcasing side-by-side product comparisons helps customers see the added benefits of a higher-tier option, making the upsell or cross-sell more compelling. With tools such as Amazon A+ Content, brands can guide customers toward higher-value products or complementary items. By utilizing comparison charts, brands can highlight the advantages of premium products by showing their features, durability, and/or added benefits to upsell. In the context of cross-selling, brands can place similar products in comparison charts, suggesting add-ons or bundled options to improve the customer’s original choice. 

4. Time it right

It’s crucial to introduce these techniques when your customer is most receptive, like during checkout, post-purchase follow-ups, or when they express interest in related products. At checkout, a well-placed upsell (for example, upgrading to a premium version) or cross-sell suggestion (such as adding a matching item) can feel like a natural enhancement rather than a pushy sales tactic. This is crucial because poorly executed upselling or cross-selling can discourage customers from making a purchase and even influence others to avoid your brand as well!

5. Keep it simple 

Don’t overcomplicate it! Offering too many options can lead to decision fatigue, making customers hesitant or even causing them to abandon their purchase altogether. Instead, provide clear, well-explained choices that seamlessly align with their initial purchase. Keep the suggestions relevant and easy to understand, ensuring they enhance the customer’s experience rather than complicate it. A well-placed upgrade option or complementary product should feel like a natural fit, not an unnecessary distraction!

6. Use social proof

Customers trust other customers. Highlighting reviews and testimonials can reinforce the value of an upsell or cross-sell, making shoppers more confident in their choices. Featuring real customer reviews and photos, or even “frequently bought together” recommendations can subtly nudge customers toward top-tier purchases guided by other real consumers. Leveraging User-Generated Content (UGC) such as photos, videos, or social media posts from real customers helps to create an authentic connection, making the offer feel even more attractive. When potential buyers see that others have upgraded or chosen similar products and loved the results, they’re more likely to follow suit.

7. Bundled packages

Creating appealing product bundles not only enhances customer convenience but also increases the overall order value. By grouping complementary items at a discounted rate, brands create a cost-effective solution that feels like a great deal for shoppers while driving higher revenue. Customers deserve bundles that are thoughtfully put together and make sense!

8. Avoid being pushy

No one likes an aggressive salesperson. Instead of forcing upsells and cross-sells, focus on making relevant recommendations that genuinely add value to the customer’s purchase. A trust-based, seamless approach fosters loyalty and leads to higher conversion rates, as customers are more likely to return when they feel guided rather than pressured.

9. Leverage personalization

A one-size-fits-all approach doesn’t cut it. By using AI, data analytics, and customer segmentation, brands can customize upsell and cross-sell suggestions based on shopping habits, past purchases, and preferences. Personalized offers, whether through email or real-time suggestions, make customers feel understood and more likely to engage.

10. Incentivize upgrades

Let’s be honest—who doesn’t love a great deal? Providing limited-time discounts on related products, free samples included with an order, or even exclusive perks for upgrades makes it easier for customers to justify spending more (very relatable). 

11. Test and optimize 

Not all upselling and cross-selling tactics will work the same for every audience. Brands should track performance, test different strategies, and refine their approach based on customer responses. Experimenting with various strategies like incentives or product pairings can reveal what drives the most engagement, ensuring that upselling and cross-selling efforts remain effective and customer-friendly.

Up Your Game, Cross the Sale

Upselling and cross-selling strategies are kind of like climbing a mountain – you can’t just jump to the summit, but you have to guide customers up step by step. When done right, these techniques feel less like a sales pitch and more like a helpful nudge toward a better deal, enhancing the customer experience while boosting revenue. The key is to focus on providing real value by offering relevant upgrades and complementary products that genuinely improve your customer’s purchase. 

When done right, upselling and cross-selling not only increase AOV but also build lasting relationships that keep customers coming back. It’s all about timing, relevance, and adding real value – because no one likes a pushy salesperson, but everyone loves a great recommendation!

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.

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Venus Kamara, Content Marketing Intern

Akeneo

Regulation Compliance

How Recommerce Aligns with 2025 EU Regulatory Requirements

In this guest post from SAP, discover how recommerce offers brands a clear path to compliance while creating new revenue opportunities and strengthening their market position. Learn practical steps to implement recommerce models and future-proof your brand.

As we step into 2025, the European Union continues to lead the charge in promoting sustainable practices through an ambitious regulatory framework. With initiatives like the EU Taxonomy, the Sustainable Corporate Governance directive, and the Circular Economy Action Plan (CEAP), businesses are under increasing pressure to align their operations with stringent environmental, social, and governance (ESG) standards. For brands navigating these changes, recommerce business models offer a pathway not only to compliance but also to new revenue streams and enhanced brand positioning.

Understanding the 2025 Regulatory Landscape

1. EU Taxonomy: This classification system identifies environmentally sustainable economic activities, providing clear guidelines for investments that support the EU’s climate and environmental objectives. Businesses must now disclose how their activities align with these criteria, emphasizing resource efficiency and circularity (European Commission, 2020).
2. Sustainable Corporate Governance Directive: This directive requires companies to integrate sustainability into their governance structures, ensuring that long-term environmental and social impacts are considered in decision-making processes. It also places greater accountability on directors for managing ESG risks and opportunities (European Commission, 2021).
3. Circular Economy Action Plan (CEAP): A cornerstone of the European Green Deal, CEAP focuses on extending product lifecycles through practices like repair, refurbishment, and recycling. It aims to reduce waste and foster sustainable consumption patterns, with specific attention to high-impact sectors such as electronics, textiles, and packaging (European Commission, 2020).

Recommerce: A Natural Fit for Circularity

Recommerce, which encompasses the resale, refurbishment, and recycling of products, aligns seamlessly with the EU’s regulatory push towards circularity. Here’s how recommerce business models can help brands thrive in this new landscape:

1. Regulatory Compliance:

• • Circular Economy Goals: By extending product lifespans through resale or refurbishment, brands contribute directly to CEAP’s objectives, reducing waste and promoting resource efficiency.
  • Sustainability Metrics: Recommerce provides measurable data on resource conservation and emissions reduction, aiding compliance with EU Taxonomy disclosures.

2. New Revenue Streams:

• • Recommerce opens up avenues for monetizing pre-owned goods, creating recurring revenue opportunities. For example, brands can establish trade-in programs or dedicated resale platforms to capture value from returned or second-hand products.
  • Refurbished goods often appeal to cost-conscious consumers, expanding market reach and driving sales in new customer segments.

3. Enhanced Brand Positioning:

• • Sustainability Leadership: Adopting a recommerce model signals a commitment to environmental stewardship, resonating with eco-conscious consumers and investors.
  • Customer Loyalty: Trade-in and buy-back programs foster deeper customer engagement, building trust and loyalty.
  • Innovation Narrative: Pioneering recommerce initiatives allow brands to position themselves as innovators in sustainable business practices.

Practical Steps for Implementing Recommerce Models

1. Develop Circular Design Practices:

• • Design products for durability, repairability, and recyclability, ensuring they fit seamlessly into a circular ecosystem.

2. Establish Take-Back Programs:

• • Encourage consumers to return used products through incentives, creating a steady supply for resale or refurbishment.

3. Leverage Digital Platforms:

• • Invest in eCommerce solutions tailored for second-hand goods, ensuring a seamless user experience for customers.

4. Collaborate with Experts:

• • Partner with recommerce specialists or platforms to streamline operations, from logistics to refurbishing processes.
  • A Path Forward for Your Brand

The EU’s regulatory framework for 2025 underscores the importance of transitioning to sustainable business models. Recommerce offers a compelling solution, enabling brands to comply with stringent requirements while unlocking new opportunities for growth and differentiation. By embracing circularity through recommerce, companies can future-proof their operations, delight environmentally conscious consumers, and position themselves as leaders in the sustainability revolution.

In a world where regulatory demands and consumer expectations converge, recommerce is not just a compliance strategy—it’s a business imperative. Start your journey today, and transform compliance challenges into opportunities for innovation and growth.

Avoiding Greenwashing

Discover how to avoid the pitfalls of greenwashing and build genuinely sustainable strategies that foster trust, align with regulations, and drive long-term business growth.

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Miguel Valenzuela, Chief Operations Officer

SAP Recommerce

Akeneo News

5 Tips To Get Into PIM-Top Shape

Discover expert tips on maximizing your PIM system and leveraging Akeneo’s capabilities. Learn how to automate tasks, improve collaboration, and enhance product data quality to boost efficiency, increase revenue, and create seamless customer experiences.

3. Automate Tasks with the Rules Engine 

Implementing the Rules Engine within Akeneo PIM can significantly enhance operational efficiency by enabling organizations to define, deploy, and modify business rules dynamically without requiring IT support. These rules often govern critical decisions like pricing, eligibility, and compliance checks, allowing businesses to adapt to changing environments quickly.

By automating repetitive tasks and decision-making processes, businesses ensure consistency and compliance across their organizations, reducing the risk of human errors and improving productivity. This automation process also encourages employees to concentrate on more strategic, high-value tasks without having to worry about the tedious, manual projects. 

Register for a 10-minute overview of the Rules Engine in Akeneo Akademy to learn more.

4. Boost Efficiency and Teamwork with Customizable Collaboration Workflows

Managing product data across teams can be overwhelming, but customizable collaboration workflows bring structure and clarity. Workflows that incorporate enrichment steps, approvals, and task assignments enhance the efficiency of the contributors. To further optimize team coordination and maintain operational efficiency, administrators can assign responsibilities, establish approval stages, and implement structured workflows.

Meanwhile, content contributors gain better visibility into their workload with assigned task lists, making it easier to track and prioritize their work. A workflow dashboard provides real-time progress tracking, allowing businesses to identify bottlenecks, refine processes, and enhance collaboration. By ensuring greater consistency and accuracy, these workflows help accelerate time to market and improve overall efficiency – everything a business wants!

Sound interesting? Have a go at our 15-minute Collaboration Workflow course on Akeneo Akademy.

5. Enhance Product Experiences with Reference Entities

Creating a consistent and engaging product catalog is key to delivering a seamless customer experience. Reference Entities help standardize and share essential product details, ensuring that attributes like brand information, care instructions, packaging details, and sustainability certifications remain accurate and uniform across all listings.

By enriching product pages with detailed and reliable information, businesses can tell richer product stories, build customer trust, and differentiate their offerings. Standardizing these details not only enhances product experiences but also improves data accuracy, making it easier to manage and distribute information across multiple channels.

Dive into a 7-minute overview of Reference Entities in Akeneo Akademy.

Unlocking the Full Potential of Akeneo PIM

By implementing Akeneo’s latest innovations, businesses can streamline workflows, improve data accuracy, and create richer, more engaging product content, not only enhancing customer trust but also reducing errors, boosting efficiency, and accelerating time to market.

Whether you’re just starting your Akeneo PIM journey or looking to refine your existing processes, these best practices will help you unlock greater efficiency, consistency, and impact. 

Ready to take your product information to the next level? Dive into Akeneo Akademy to explore in-depth courses and start optimizing your PIM today!

Want to stay up to date on all the latest Akeneo innovations that are built to eliminate chaos, and delays from siloed operations? Be sure to opt in to receive our Monthly Product Update Newsletters, packed with great updates, tips, and tricks. 

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.

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Samira McDonald, Senior Manager, Community

Akeneo

Holiday Shopping

The Great Post-Holiday Return Rush: What Consumers Are Really Saying

January is the busiest season for returns, but what really drives shoppers to send products back? Our latest survey reveals the top 10 insights into consumer return behavior. Whether you’re a retailer looking to reduce return rates or a brand aiming to build stronger customer relationships, these findings will help you turn returns from a headache into an opportunity.

The post-holiday season is in full swing and that means one thing for retailers: returns, and lots of them. UPS estimated that it will process 1.75 million returned packages on the most popular day for returns: January 4th.

To dive deeper into the topic of returns and better understand why customers are rushing to give back their gifts, the team here at Akeneo conducted a survey to uncover the truth about why shoppers return products, what they expect from brands, and how businesses can minimize return rates while keeping customers happy. 

Here are the top 10 insights we discovered, and what they mean for brands looking to improve their product experiences.

1. 65% of users returned a holiday gift in January

As we mentioned, January sees a wave of exchanges, refunds, and store credits as shoppers return items that weren’t quite right. For retailers, this means an influx of returns that can strain logistics. But it also presents an opportunity – turning returns into exchanges or store credits can keep customers engaged rather than losing them altogether.

2. 62% of consumers believe having more accurate product information upfront would reduce their likelihood of making a return

Consumers crave clarity. Whether it’s dimensions, material details, or real-life images, more transparency upfront leads to fewer surprises – and fewer returns. Brands that invest in enriched, accurate product descriptions not only reduce return rates but also build consumer trust, making them more likely to return (to shop!).

3. 59% said they have made a return specifically because the online product description was misleading or inaccurate 

Few things frustrate shoppers more than feeling misled. If a product doesn’t match its online description, trust erodes, and customers are unlikely to give the brand a second chance. Consistency between product information, images, and reality is key. The takeaway? If your product descriptions aren’t 100% accurate, you’re not just losing sales, but you’re creating avoidable returns.

4. 44% of consumers say that a brand offering sustainable returns would impact their purchase decision

Consumers are paying attention to return policies, and many want greener options, whether that’s reduced packaging waste, return consolidation, or incentives for keeping items. However, 65% of consumers expect returns to be free and simple; so how do you strike that balance?  While returns are a somewhat inevitable aspect of the retail industry, taking steps to minimize the frequency of returns, like offering in-depth sizing guides and visual aids or spotlighting user-generated content that includes information on size and fit, can help reduce waste, lower transportation emissions, and foster a better consumer experience. 

5. Nearly 40% of consumers are aware of the environmental impact of returns, and it impacts their decisions.

Returns aren’t just a business challenge; they’re an environmental one, with returns adding up to 30% of carbon emissions to the initial delivery. Shipping products back and forth contributes to global greenhouse emissions and waste, and nearly 40% of consumers are factoring this into their shopping decisions. Forward-thinking brands are finding creative ways to address this, like offering incentives for exchanges, promoting more sustainable return options, or even encouraging donation programs for returned goods.

6. Clothing was the most frequently returned product

Ah yes, the dreaded sizing issue. Particularly in fashion and apparel, sizing has been the ultimate return culprit for some time now. Whether it’s shoes running a size too small or a jacket fitting too loosely, unclear or inconsistent sizing leads to frustration. Retailers can tackle this by offering detailed size charts, fit guides, and customer reviews that provide real-world insights into how a product fits.

7. 76% of consumers ranked inaccurate product descriptions as a top three reason for a product return

Let’s say it louder for the brands in the back: bad product information leads to bad customer experiences. From incorrect specifications to misleading images, customers expect accuracy. Brands that focus on enhancing their product information with enriched product data will see fewer returns and happier customers.

8. 65% of consumers will return a product in-person if that option is available

Even in an increasingly digital world, the human touch still matters. Many shoppers prefer the immediacy of in-store returns over the hassle of shipping items back. For retailers, offering flexible return options, especially buy-online, return-in-store (BORIS) programs, can be a major advantage. It also opens the door to an important opportunity: when customers return in-store, they’re more likely to make an additional purchase.

9. 58% of consumers said that sizing was the #1 reason for a product return

No surprise here – apparel leads the return parade, with 60% of consumers saying they returned clothing, followed by tech items (21%) and household goods (20%). Fashion retailers, in particular, should take note: improving product descriptions, offering virtual try-ons, and investing in size accuracy can make a significant dent in return rates.

10. 60% of consumers say they’re unlikely to continue shopping with a brand if the return process is difficult

Whether it’s restrictive policies, confusing instructions, or costly return shipping, shoppers have little patience for unnecessary hurdles. Brands that make returns seamless through clear policies, simple online processing, and convenient drop-off options can retain customers and encourage future purchases.

Final Thoughts: Turning Returns Into Opportunities

Returns may be a reality of retail, but they don’t have to be a losing game. Improving the overall product experience, getting the right information in front of customers from the start, and balancing offering smooth returns with a commitment to sustainability, businesses can turn return challenges into customer loyalty wins.

So, the next time you’re refining your product pages, return policies, or sustainability strategies, keep these insights in mind – because a better product experience means fewer returns, happier customers, and a stronger bottom line.

To learn more about the survey, check out the full press release.

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.

Request a demoRequest a demoRequest a demo

Casey Paxton, Content Marketing Manager

Akeneo

Product Experience

A Product Experience Worth Falling For

Just like in love, customers want a shopping experience that feels smooth, reliable, and worth committing to. This Valentine’s Day, we’re breaking down five key strategies to build trust, loyalty, and a seamless product experience that keeps customers coming back.

Ah, Valentine’s Day. The season of love, overpriced roses, and Instagram-worthy date nights. Whether you’re swooning over a candlelit dinner, dropping hints about your ring size to your boyfriend,  or rolling your eyes at the heart-shaped consumerism, this time of year is all about relationships—romantic and, dare we say, transactional.

Just like in love, customers want a shopping experience that feels smooth, reliable, and, most importantly, worth committing to. If your product experience is the retail equivalent of a bad Tinder date (unreliable, full of red flags, and lacking honesty and transparency) don’t expect a second chance.

So, how do you make sure your customers swipe right on your brand and fall head over heels? Let’s take a look at five ways to build a product experience so good, your customers will want to put a ring on it – and you won’t even have to subtly get a fresh manicure and wear white to the date night!

1. Don’t play hard to get – provide a consistent experience across all channels  

Picture this: You’ve been messaging someone on a dating app for weeks. They’re charming, funny, and their photos are flawless. But when you finally meet in person, they’re… not quite what you expected. Catfished.

Now imagine that same disappointment in retail. A customer finds the perfect dress for an afternoon picnic on an Instagram ad, but when they go to your site to click ‘Buy Now’, they realize that the pale pink color they want isn’t available in their size, and all the reviews say the material feels much cheaper in person than it looks online. Yikes.

Today’s shoppers expect a consistent experience, no matter where they engage with your brand—be it social media, your website, a physical store, or an app. If your brand’s personality changes from channel to channel, customers will feel like they’re in a relationship with someone who has multiple personas – and if How to Lose a Guy in 10 Days taught me anything, it’s that nobody wants that.

2. Put your best foot forward – seamless site & search experience

If your site search is more confusing than a mixed signal from a crush, you’ve already lost the sale.

Shoppers today don’t have the patience for slow, clunky websites or search functions that deliver irrelevant results. They want a frictionless experience where they can find what they’re looking for in seconds. Whether they’re searching for “rose gold heart-shaped necklace” or “last-minute Valentine’s Day gifts that don’t look last-minute” (we see you, procrastinators, and we don’t judge), your site should deliver accurate, relevant results.

And  the secret to  delivering accurate results? Your product data. If product titles, descriptions, and attributes aren’t clear and standardized, even the best search algorithms can’t deliver relevant results; that search for ‘rose gold necklaces’ might pull up a mix of random jewelry, gold-plated spoons, and novelty heart-shaped dog bowls. When shoppers can’t find what they’re looking for, they won’t stick around to search for long.

3. Green flags galore – Be transparent about sustainability initiatives, practices, & certifications

In relationships, trust is everything; and it’s no different with customers. When it comes to sustainability initiatives and practices, honesty is the best policy as 55% of consumers said they would completely stop buying from brands that have made false claims about sustainability.

Trust is one of the most valuable assets a brand can have. And just like in love, today’s consumers have options. Thousands of them. They can easily compare brands, dig deep into product details, and read real customer experiences before making a commitment. If they feel deceived through misleading sustainability claims, vague product descriptions, or empty promises, they won’t hesitate to call it quits, and word spreads quickly these days. 

Winning back consumer trust after a greenwashing scandal isn’t as simple as showing up with flowers and a heartfelt apology. It takes time, real effort, and genuine transparency. Some shoppers may never return, but for those willing to give you a second chance, you need to prove you’ve changed. Be crystal clear about what makes your product sustainable, and don’t just sweet-talk customers with lofty promises; be honest about areas where you’re still working to improve. After all, who doesn’t prefer authenticity to perfection?

4. Honesty is the best policy – Provide up-to-date, accurate product information

 Inaccurate product information is the retail equivalent of ghosting – it leads to disappointment, frustration, and a whole lot of “never again” energy. Your customers deserve more than that. 

When product information is unreliable, it creates a disconnect between what customers expect and what they receive. If a shopper buys an item based on misleading photos or unclear specifications, they are far more likely to leave a negative review, abandon the brand entirely, or return the product; in fact, 59% of consumers said they have made a return specifically because the online product description was misleading or inaccurate.  

On the other hand, when product data is accurate, consistent, and transparent across all channels, customers feel empowered to shop with confidence. That confidence doesn’t just lead to conversions – it leads to brand loyalty. And in a world where shoppers have endless options, loyalty is the ultimate green flag.

5. It’s the little things – create personal, tailored experiences

The morning coffee waiting for you, made with the perfect amount of milk and a sprinkle of cinnamon. That playlist curated just for you, with the song that was playing when you first met. The perfect date planned, with reservations at your favorite restaurant and plans to stop by your favorite gelato place on the way home.

Your customers want that same kind of personalized attention that shows that you’re paying attention to what they actually want. They don’t want to feel like just another number in your database; they want an experience that feels uniquely tailored to them, one that anticipates their needs, remembers their preferences, and makes shopping effortless.

Thanks to AI, brands can now deliver hyper-personalized recommendations, dynamic pricing, and customized shopping experiences that make customers feel truly seen. Rather than overwhelming customers with endless choices, AI helps surface the most relevant products, reducing decision fatigue and making the purchasing process more seamless.

Beyond recommendations, AI can also optimize product descriptions, dynamically adjust pricing based on demand, and even personalize marketing messages to align with a customer’s interests and behaviors. This level of customization makes shopping more engaging and efficient, increasing both conversion rates and customer satisfaction. 

When brands leverage AI effectively, they’re able to create experiences that feel tailored, relevant, and valuable, showcasing a high level of personalized detail and care that would leave many boyfriends envious.

And let’s be honest—there’s nothing quite like feeling understood.

Make Them Fall in Love (and Stay in Love) with Your Product Experience

At the end of the day, customer experience, like love, is all about connection. Customers want experiences that feel effortless, trustworthy, and made just for them; a seamless, transparent, and engaging product experience is the key to earning their loyalty and keeping the relationship strong.

So this Valentine’s Day, skip the cliché chocolates and giant teddy bears. The real way to a customer’s heart? A product experience so good, they’ll be singing “Can’t Help Falling in Love” every time they shop.

Casey Paxton, Content Marketing Manager

Akeneo

Customer Experience

Product Bundling: Why It’s A Bundle Of Joy

Learn what product bundling is and explore its various types. Discover how businesses can implement this strategy effectively and leverage PIM to enhance efficiency, boost revenue, and drive growth.

Why Product Bundling is Essential in Marketing

In a competitive market, businesses need strategies that increase sales, enhance customer value, and boost brand loyalty — and product bundling does just that.

A good example of this is the notable brand Sony, whose strategic use of product bundling has significantly impacted its sales performance. During a major summer promotion in 2023, Sony offered PlayStation 5 consoles bundled with popular exclusive games at discounted prices. This initiative led to a notable resurgence of these titles in the UK sales charts, with several PlayStation exclusives re-entering the top 10. The success of this bundling strategy not only raised game sales but also increased the adoption rate of the PS5 console, proving that the right bundle can be a true game-changer!

Additionally, in the second fiscal quarter of 2024, Sony reported selling approximately 77.7 million games for PlayStation 4 and PlayStation 5, which was a significant increase from 53.6 million units in the previous quarter. Although other elements also likely contributed to this growth, strategic bundling was a key factor in the increase in sales.

Advantages of Product Bundling

Besides giving customers the enjoyment of a sweet deal, product bundling is also the gift that keeps on giving. Like any marketing tactic, bundling comes with both advantages and challenges, and recognizing both sides allows businesses to implement bundling strategies more strategically.

• Increases sales: As I mentioned before, bundling complementary products together, often at a perceived discount, encourages customers to purchase more and spend more money (which is the main goal for every business!).
• Elevates customer value & convenience: Bundled products simplify the buying process, making it easier for customers to find what they need while feeling like they’re getting a better deal, which can lead to higher satisfaction and loyalty.
• Moves inventory faster: Struggling to sell certain products? Bundling can help clear out slow-moving inventory, reducing waste and improving profitability. It also boosts product appeal and accelerates inventory clearance, freeing up valuable storage space.
• Reduces costs for marketing and distribution: Selling multiple products in a single package reduces the cost of marketing and shipping each item individually. Instead of promoting multiple products separately, businesses can advertise a single, compelling offer!
• Improves customer experience: A happy customer equals a happy business, and product bundling can bring just that. Well-designed bundles make shopping more convenient, personalized, and rewarding. Customers appreciate curated selections that help them discover new products and provide more value in a single purchase.

In short, product bundling is a win-win strategy that makes customers feel like they’re getting a steal while your business enjoys bigger sales and smoother operations!

How To Properly Sell Product Bundles

So how do you successfully execute this strategy?

Throwing random products together and calling it a bundle won’t cut it — successful product bundling requires strategy. The goal is to create bundles that offer real value, make shopping easier, and encourage customers to buy more without feeling pressured. Here’s how to do it right:

1. Bundle complementary products

Ensure the items naturally go together, like a laptop and a wireless mouse, or shampoo and conditioner. The bundle should enhance the customer’s experience, not feel like a forced pairing.

2. Offer a clear value proposition

Customers should instantly see the benefit of the bundle, whether it’s cost savings, convenience, or an exclusive deal they can’t resist.

3. Keep your pricing pretty

The discounted price should be attractive enough to encourage buying but not so steep that it hurts profitability. A small perceived saving can make a big difference! Studies suggest that consumers are more likely to purchase bundles when they perceive a discount, even if the actual savings are minimal.  

4. Give customers flexibility 

Mix-and-match options or customizable bundles increase engagement and let customers feel in control of their purchase.

5. Market the bundles effectively

Highlight bundles on your website, through email campaigns, and in-store promotions. Product Information Management (PIM) solutions can be a big help here, as they can help enrich and optimize the products’ data with descriptive titles and high-quality images to perfectly showcase the bundle. You can even use urgency tactics like limited-time offers to drive conversions!

6 . Test and optimize

Track sales data and customer feedback to see which bundles perform best, then adjust based on demand.

Wrapping Up Product Bundling

Product bundling isn’t just about moving more product at all costs; it’s about crafting the ultimate shopping experience and providing thoughtful, curated, and personalized options for consumers. When bundles are thoughtfully designed, they boost value, simplify purchasing decisions, and drive sales without feeling forced.

Whether you’re pairing complementary products or creating irresistible deals, the key is to make bundling feel like a no-brainer. Because let’s face it — who doesn’t love getting more for less?

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.

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Venus Kamara, Content Marketing Intern

Akeneo

Sustainability

The Dirty Business of Greenwashing

Uncover the deceptive tactics of greenwashing and how companies manipulate sustainability claims to appear more eco-friendly than they truly are. Learn how to spot misleading marketing and the ways businesses can be transparent.

Why Is Greenwashing Bad? 

I have a feeling you might already know the answer to this!

As we mentioned before, greenwashing misleads consumers; it deceives individuals who aim to make environmentally responsible choices by having them support companies falsely claiming those beliefs. 

57% of customers struggle to tell whether a business’ products are ethical, and 88% of Gen Z consumers say they don’t trust brands’ environmental, social, and governance (ESG) claims. This deception births skepticism and frustration among customers, compelling them to lose hope in the company at fault and water down trust in truly green brands, which often hinders a business’s success as 54% of consumers say they would boycott companies caught greenwashing.

Trust is one of the most valuable assets a brand can have, especially in today’s market where consumers have, quite literally, thousands of options and are more informed than ever before. They have access to a wealth of information, can easily compare products, and are quick to share their experiences — positive or negative — on any number of social media sites or review platforms. Negative reviews, social media outrage, and bad press can snowball into a much larger reputational crisis, damaging the brand’s image well beyond the initial issue.

And restoring consumer trust after an incident of greenwashing requires more than just issuing apologies or making surface-level changes. It often takes years of genuine, transparent efforts to win back a customer base, and even then, some consumers may never return. 

The cost of ignoring sustainability goes beyond immediate environmental consequences; businesses that fail to prioritize sustainable strategies risk damaging their reputations in an era where consumers, investors, and regulators increasingly prioritize ethical and environmentally conscious practices. Data-driven strategies enable businesses to optimize processes, reduce waste, and design products with sustainability at their core.

Camille Fant Director of Corporate Social Responsibility

Akeneo

How Can You Spot Greenwashing?

To avoid being misled, here are some tell-tale signs of greenwashing and examples of companies doing it right:

1. Using vague words with no legal definitions

Greenwashing:  Brands that use terms like “natural,” “green,” or “eco-friendly” without explaining why their product is sustainable. If there’s no certification, data, specific details, or explanation, it’s likely just marketing fluff.

Sustainable: Patagonia provides detailed information about its materials, supply chain, and fair trade practices rather than using empty sustainability claims.

2. Pretty packaging with not-so-pretty practices

Greenwashing:  Utilizing excessive nature imagery such as trees, leaves, or vines on packaging that isn’t actually recyclable or sourced ethically.

Sustainable: Kuyichi, a Dutch denim company, has opted to use recyclable and FSC®-certified paper mailers sturdy enough to be reusable to ship their denim products around the world.

3. Selective sustainability

Greenwashing: When a company highlights one green aspect of a product (for example, organic cotton) while ignoring other major environmental issues ( excessive water consumption needed to produce organic cotton).

Sustainable:— Veja, a sustainable sneaker brand, breaks down the full environmental impact of its shoes, including materials, production, and fair wages. Instead of focusing on one aspect, the brand shows all of them—highlighting their fight to reduce waste.

4. Misleading labels and certifications

Greenwashing: If a product has a “certification” you’ve never heard of (or one that isn’t verified by a third party), it may be a fake eco-label designed to mislead consumers.

Sustainable: Look for real certifications like Fair Trade or GOTS (Global Organic Textile Standard), or check if the business is a certified B Corporation, like Back Market.

5. More talk, less action

Greenwashing: If a brand talks about sustainability but doesn’t back it up with actual policies, reports, or tangible actions, they might be all marketing, no mission.

Sustainable: Companies like Unilever publish detailed sustainability reports that outline measurable progress toward reducing their environmental footprint.

How Should Businesses Address Greenwashing?

While it’s great that customers are learning to spot the smoke and mirrors, greenwashing still thrives thanks to the companies that keep fanning the flames. Businesses must shift from performative sustainability to genuine, transparent, and accountable environmental efforts. And by integrating a Product Information Management (PIM) system, they can ensure that their claims are backed by accurate data, turning intentions into real impact.  Here’s how:

1. Provide clear and honest communication

Using vague descriptors like “eco-friendly” or “natural” without further detail is a common greenwashing tactic. Instead of using these noncommittal phrases, specify precisely what makes your product sustainable, whether it’s the materials used, ethical sourcing practices, or energy-efficient manufacturing processes. Be honest about areas where your company is still working toward sustainability improvements — consumers value transparency over perfection.

2. Utilize certifications and third-party verifications

Backing up sustainability claims with well-known certifications can provide the credence and reliability that your consumers are looking for. A PIM solution can store and manage sustainability certifications and third-party verifications, ensuring that only verified, compliant products are labeled as environmentally friendly, which can help you avoid false claims and provide transparency across marketplaces and retailers.

3. Encourage transparency throughout your entire supply chain

Sustainability initiatives shouldn’t be contained to just your individual business unit; they extend to your suppliers and partners. A truly sustainable company requires visibility and traceability across every supply chain stage, from raw material extraction to finished product distribution.

Of course, you should prioritize working with partners and suppliers who meet strict environmental and ethical standards, but some suppliers may have opaque practices, and small suppliers may lack the resources for full certification.

Utilizing technology like PIM solutions and supply chain management tools to track the environmental impact of each step can give you a more transparent view of your product’s journey, even if your suppliers aren’t as mature. This investment not only helps reduce the risk of greenwashing but also provides a clear “sustainability roadmap” you can share with consumers.

4. Establish a process for continual assessment and improvement

Sustainability is a journey, not a destination. Consumer expectations and regulations are always evolving, so companies must be prepared to adapt their practices, update their goals, and continuously improve their environmental impact. Establish a roadmap with specific, measurable, and time-bound sustainability goals, and make sure you’re tracking your progress using tools that measure sustainability metrics like water usage, waste production, and carbon emissions.

Conduct regular internal and third-party audits to verify your claims, and involve stakeholders, including customers and employees, in setting and achieving these goals. Publicly communicate your progress, and don’t shy away from discussing obstacles. Being transparent about challenges, limitations, and adjustments demonstrates a genuine commitment to sustainability. Consumers respect brands that take the time to do it right over those that try to cut corners for the sake of appearances.

Paving the Path for Greener Pastures

While greenwashing remains a challenge, its growing exposure is pushing companies toward greater transparency and accountability. Consumers are becoming more informed, demanding real action instead of empty promises. Businesses that embrace honest sustainability practices, backed by clear data and certifications, will not only build trust but also drive real environmental impact.

The good news? As awareness grows, greenwashing becomes harder to hide, which paves the way for a future where sustainability isn’t just a marketing tactic, but a true commitment to the planet.

Avoiding Greenwashing

Discover how to avoid the pitfalls of greenwashing and build genuinely sustainable strategies that foster trust, align with regulations, and drive long-term business growth.

Download NowDownload NowDownload Now

Venus Kamara, Content Marketing Intern

Akeneo

Akeneo News

Akeneo Earns Top Recognition in Industry Analyst Reports

The latest analyst reports from IDC and Gartner are out, and Akeneo has been recognized as a leader in a number of different ways! From our AI-powered innovations to seamless product activation capabilities, these reports highlight why Akeneo stands out in the industry. Whether you’re exploring a PIM solution or looking to future-proof your product experience strategy, these insights offer valuable takeaways.

Akeneo has been making headlines recently, and we couldn’t be more excited to share why! IDC and Gartner, two global analyst firms, have already released a few of their 2025 reports that highlight the ever-growing importance of Product Information Management (PIM) and its role in delivering seamless commerce experiences, and Akeneo has been featured in multiple assessments!

So, what exactly did these analysts have to say about Akeneo? Let’s dive into the key takeaways from each report and what they mean for businesses looking to optimize their product information strategy.

1. IDC’s 2024-2025 IDC MarketScape Worldwide Product Information Management for Commerce Vendor Assessment

The IDC MarketScape report is a major benchmark for evaluating vendors in the PIM space. This year’s assessment included 19 vendors and focused on the criteria most relevant to digital commerce use cases. To be considered, vendors had to meet strict qualifications, such as having at least 20 active customers, syndicating product data across five or more major commerce channels, and qualifying as a cloud-enabled PIM solution.

Akeneo was named as a leader in this assessment, and here’s why:

• Open-source accessibility: Akeneo offers an open-source application, allowing businesses to try the platform for free before committing
• Comprehensive product activation and syndication: Akeneo Activation enables businesses to efficiently manage and distribute product data across multiple channels
• Ease of use and customer support: Akeneo was recognized for its user-friendly interface and strong customer support, making PIM adoption smoother and more efficient for businesses of all sizes

For businesses navigating an increasingly complex digital commerce landscape, this recognition solidifies Akeneo’s reputation as a trusted partner in delivering best-in-class PIM solutions.

Want to learn more? Read the full IDC MarketScape report.

2. IDC TechScape: Frictionless CX-Enabling Technologies in Retail, 2025

In another important recognition, Akeneo was featured in IDC’s TechScape for Frictionless CX-Enabling Technologies in Retail. This report identifies the key technologies retailers should consider to deliver seamless, engaging, and friction-free customer experiences.

Akeneo was highlighted for its innovative use of AI and Generative AI to enhance digital content management. Specifically, IDC recognized Akeneo’s ability to:

• Organize and optimize digital content (including product descriptions, marketing materials, and advertising needs) using AI
• Streamline visual content to ensure the most effective product communication across digital channels

This recognition underscores Akeneo’s leadership in leveraging AI-powered solutions to help retailers improve product experiences and meet evolving consumer expectations. As brands strive to deliver more engaging and consistent omnichannel experiences, having a PIM solution that integrates AI capabilities is a game-changer.

Check out the full IDC TechScape report to learn more.

The recognition of Akeneo as a leader within these two reports exemplifies our continued commitment to our customers to provide the most innovative, future-proof offering on the market.We are very proud of our team’s dedication and appreciative of the trust that our customers place in our products and services, to not only meet the needs of evolving customer demands but continue moving the needle when it comes to next-level product experience innovation.

Romain Fouache CEO

Akeneo

3. Gartner’s Market Guide for Product Information Management Solutions

Gartner’s Market Guide for PIM Solutions is an essential resource for data and analytics leaders exploring how PIM can optimize their product information processes. This year’s guide evaluates 20 vendors and provides key insights for businesses selecting a PIM solution that meets both current and future needs.

Akeneo received high marks for several reasons, including:

• End-to-end product lifecycle support: Akeneo’s platform supports every stage of product information management, from creation to activation
• Robust product activation features: With over 160 integrations, Akeneo seamlessly connects with digital commerce platforms, content translation tools, and other essential applications
• Advanced AI and GenAI capabilities: Akeneo is at the forefront of AI-driven PIM, helping businesses enhance their product experience management (PXM) strategies with intelligent automation and enrichment tools

This positive evaluation reaffirms Akeneo’s commitment to innovation and our ability to help businesses manage, optimize, and distribute product information effectively.

Want to explore the latest PIM trends? Read Gartner’s Market Guide.

Future-Proofed Product Experiences, Backed By Analysts

Being recognized by IDC and Gartner is an incredible honor, but what does this mean for businesses like yours?

• If you’re evaluating PIM solutions, these reports offer third-party validation of Akeneo’s capabilities and leadership in the industry.
• If you’re an existing Akeneo user, this recognition reaffirms that you’re using a platform that’s continuously innovating and leading the way in PIM and PXM.
• If you’re looking to future-proof your business, Akeneo’s emphasis on AI, product activation, and seamless integrations ensures you’ll be equipped to meet the evolving demands of modern commerce.

These analyst reports highlight that businesses that invest in strong PIM solutions are better positioned to deliver outstanding customer experiences, drive conversions, and scale efficiently. As digital commerce becomes increasingly complex, having a PIM solution that evolves with your needs is essential. Akeneo is proud to be recognized as a leader in this space, and we’re excited to continue innovating to help businesses like yours succeed.

Ready to take your product experience to the next level? Let’s talk!

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.

Request a demoRequest a demoRequest a demo

Casey Paxton, Content Marketing Manager

Akeneo

Sustainability

The Green Blueprint: How Three Businesses Champion Sustainability with Transparency

With greenwashing at an all-time high and consumer trust at an all-time low, discover how real-life businesses across different industries are proving that real sustainability isn’t just about marketing; it’s about data, transparency, and long-term impact.

From Volkswagen purposefully installing software to lower nitrogen oxides emissions only when the vehicle was undergoing testing to FIFA drastically underreporting carbon emissions in order to appear ‘carbon neutral’ to Shein inviting influencers to tour a fake warehouse to try counteracting claims of poor working conditions, it can be hard to know which businesses to trust.

As sustainability has become a priority for consumers, some companies have scrambled to showcase environmental efforts, sometimes without taking the time to make the efforts genuine or effective. This has led to an overwhelming sense of distrust about corporate environmental practices, particularly within younger generations; in fact, 88% of Gen Z consumers say they don’t trust brands’ environmental, social, and governance (ESG) claims. 

So, in a world of skepticism and mistrust, how can a business implement genuine, sustainable initiatives and communicate these efforts honestly to consumers without sacrificing their bottom line? Let’s take a look at a few companies that have managed to do so.

Fashion

Asket

The global fashion industry accounts for 10% of global carbon emissions, and 92 million tonnes of textiles waste is produced every single year. This throwaway culture is only getting worse; the number of times a garment is worn before being discarded has declined by 36% in 15 years. Swedish clothing brand Asket has been on a mission to change that since its conception in 2015.

Asket’s business model rejects the traditional fast fashion calendar; instead of churning out seasonal collections, it offers a single, permanent collection of timeless, essential garments, minimizing waste and encouraging consumers to purchase high-quality, long-lasting clothing.

By calculating carbon emissions for their core products and expanding this analysis across their entire collection, Asket meticulously evaluates the environmental impact at each stage of a product’s lifecycle, including raw material extraction, processing, production, assembly, distribution, and end-of-life outcomes. This data-driven approach allows Asket to make precise adjustments during the design phase, such as substituting or eliminating components with an outsized environmental footprint, and empowers Asket customers to make informed, sustainable choices. 

The company also actively reduces waste through initiatives like the Asket ReStore, an in-person resale and repair outlet that refurbishes and sells previously owned Asket garments, ensuring that clothing stays in circulation and avoids landfills or incineration.

What truly sets Asket apart is its radical transparency. For every garment, Asket provides detailed disclosures about its supply chain, environmental footprint, and cost structure. Consumers can access information on the factories and facilities involved in production, including details about average wages, working conditions, and shift lengths. By shedding light on these often-hidden aspects of the fashion industry, Asket fosters accountability and empowers consumers to make informed choices.

Asket’s philosophy, “The Pursuit of Less,” reflects a holistic approach to sustainability. By focusing on longevity, reducing resource extraction, and emphasizing the value of human labor, Asket demonstrates what genuine, impactful sustainability looks like in the fashion industry.

Automotive

Toyota

Toyota has long demonstrated a genuine commitment to sustainability. As early as 1992, Toyota introduced the Toyota Earth Charter, a foundational document outlining its environmental values.

Then, in 1997, Toyota became the first automaker to successfully mass-produce a hybrid-electric vehicle that combined a traditional internal combustion engine with an electric motor with the launch of the Toyota Prius. At a time when fuel efficiency and environmental impact were growing concerns, this product launch positioned the company as a pioneer in green technology long before competitors caught on.

Building on the Toyota Earth Charter, the company went on to launch the Toyota Environmental Challenge 2050, a comprehensive set of long-term global initiatives and specific benchmarks aimed at achieving carbon neutrality, reducing waste, and fostering a harmonious relationship between society and nature. While achieving full carbon neutrality by 2050 is ambitious, Toyota has already taken measurable steps in the right direction.

The company funds projects by The Nature Conservancy, including the restoration of the Colorado River Delta, and works with The Pollinator to restore pollinator-friendly land. Toyota also actively reduces resource consumption in its supply chain; in 2021, it reported reusing, recycling, or repurposing 93% of its waste.

Toyota also designs vehicles with recyclability in mind, ensuring that components like hybrid powertrains can be reconditioned and reused. Its European parts remanufacturing program takes back used parts, refurbishes them, and makes them available to customers at competitive prices. By reducing reliance on raw materials and incorporating recycled components, Toyota minimizes its ecological footprint throughout a vehicle’s lifecycle.

Technology

Back Market

The technology industry has a shockingly profound effect on the environment. E-waste is one of the fastest growing solid waste streams in the world, and in 2022, reached 62 million metric tons with less than a quarter of it being properly recycled.

Back Market, a leading marketplace for verified refurbished technology, tackles this problem head-on by doing away with the resource-intensive production of new electronics.

Manufacturing a single smartphone, for instance, generates an average of 87 kilograms of CO₂ emissions and requires 381 kilograms of raw materials. In contrast, refurbishing a smartphone dramatically reduces these figures, emitting just 7 kilograms of CO₂ and using 92% fewer raw materials.

By extending the lifecycle of electronic devices, Back Market significantly reduces environmental harm. In 2023 alone, the company prevented 1 million tons of CO₂ emissions from entering the atmosphere.

Back Market’s model also minimizes e-waste, one of the fastest-growing and most harmful waste streams globally. By refurbishing and reselling electronics, the company offers consumers high-quality, sustainable alternatives to buying new devices.

Back Market’s commitment to sustainability is reinforced by its status as a certified B Corporation. This designation, awarded by the non-profit B Lab, is given to companies meeting high standards of social and environmental performance, accountability, and transparency. B Corporations (or B Corps) must balance profit with purpose, considering the impact of their decisions on workers, customers, communities, and the environment. For Back Market, being a B Corp reflects its dedication to promoting a circular economy while fostering trust and accountability.

The Data-Driven Path to Real Sustainability

Sustainability claims are only as strong as the data that supports them. Without accurate, organized, and accessible data, brands struggle to substantiate their environmental claims, ensure responsible sourcing, or meet growing regulatory requirements. Transparent, well-structured product information enables companies to track the lifecycle of their materials, measure the environmental impact of their supply chains, and identify areas for improvement.

Companies can’t make informed decisions on where to cut excess waste, how to optimize logistics, or which areas of their supply chain need the most improvement if they aren’t monitoring, collecting, and managing all of that data. Historically, this has been a very manual, time-intensive process, but with the rise of artificial intelligence and automation, businesses can now analyze sustainability data at scale, predicting trends and implementing proactive strategies to drive further improvements.

Greenwashing has been a persistent issue across all industries as consumers have become more knowledgeable and scrutinous over time, and some businesses rush to meet these new expectations by cutting corners and exaggerating claims. In fact, 58% of C-suite executives admitted that their companies were guilty of greenwashing.

Without solid data to back up sustainability claims and initiatives, businesses risk losing consumer trust at a time when loyalty is the highest currency. By leveraging centralized product information management (PIM) systems, brands can ensure that sustainability data is not only accurate but also easily communicated across marketing, packaging, and compliance materials.

When sustainability becomes a business imperative, data is the backbone that allows brands to prove, improve, and communicate their environmental efforts effectively. Gathering and analyzing data from your supply chain, manufacturing processes, and product lifecycle enables you to create a clear, evidence-based picture of your sustainability efforts, which is crucial to building trust with consumers, stakeholders, and regulators.

Avoiding Greenwashing

Discover how to avoid the pitfalls of greenwashing and build genuinely sustainable strategies that foster trust, align with regulations, and drive long-term business growth.

Download NowDownload NowDownload Now

Casey Paxton, Content Marketing Manager

Akeneo