Akeneo Earns Top Recognition in Industry Analyst Reports

Keywords

Artificial intelligence (AI)

Gartner

IDC

PIM

Product Experience

Akeneo has been making headlines recently, and we couldn’t be more excited to share why! IDC and Gartner, two global analyst firms, have already released a few of their 2025 reports that highlight the ever-growing importance of Product Information Management (PIM) and its role in delivering seamless commerce experiences, and Akeneo has been featured in multiple assessments!

So, what exactly did these analysts have to say about Akeneo? Let’s dive into the key takeaways from each report and what they mean for businesses looking to optimize their product information strategy.

1. IDC’s 2024-2025 IDC MarketScape Worldwide Product Information Management for Commerce Vendor Assessment

The IDC MarketScape report is a major benchmark for evaluating vendors in the PIM space. This year’s assessment included 19 vendors and focused on the criteria most relevant to digital commerce use cases. To be considered, vendors had to meet strict qualifications, such as having at least 20 active customers, syndicating product data across five or more major commerce channels, and qualifying as a cloud-enabled PIM solution.

Akeneo was named as a leader in this assessment, and here’s why:

Open-source accessibility: Akeneo offers an open-source application, allowing businesses to try the platform for free before committing
Comprehensive product activation and syndication: Akeneo Activation enables businesses to efficiently manage and distribute product data across multiple channels
Ease of use and customer support: Akeneo was recognized for its user-friendly interface and strong customer support, making PIM adoption smoother and more efficient for businesses of all sizes

For businesses navigating an increasingly complex digital commerce landscape, this recognition solidifies Akeneo’s reputation as a trusted partner in delivering best-in-class PIM solutions.

Want to learn more? Read the full IDC MarketScape report.

2. IDC TechScape: Frictionless CX-Enabling Technologies in Retail, 2025

In another important recognition, Akeneo was featured in IDC’s TechScape for Frictionless CX-Enabling Technologies in Retail. This report identifies the key technologies retailers should consider to deliver seamless, engaging, and friction-free customer experiences.

Akeneo was highlighted for its innovative use of AI and Generative AI to enhance digital content management. Specifically, IDC recognized Akeneo’s ability to:

Organize and optimize digital content (including product descriptions, marketing materials, and advertising needs) using AI
Streamline visual content to ensure the most effective product communication across digital channels

This recognition underscores Akeneo’s leadership in leveraging AI-powered solutions to help retailers improve product experiences and meet evolving consumer expectations. As brands strive to deliver more engaging and consistent omnichannel experiences, having a PIM solution that integrates AI capabilities is a game-changer.

Check out the full IDC TechScape report to learn more.

The recognition of Akeneo as a leader within these two reports exemplifies our continued commitment to our customers to provide the most innovative, future-proof offering on the market.We are very proud of our team’s dedication and appreciative of the trust that our customers place in our products and services, to not only meet the needs of evolving customer demands but continue moving the needle when it comes to next-level product experience innovation.

Romain Fouache CEO

Akeneo

3. Gartner’s Market Guide for Product Information Management Solutions

Gartner’s Market Guide for PIM Solutions is an essential resource for data and analytics leaders exploring how PIM can optimize their product information processes. This year’s guide evaluates 20 vendors and provides key insights for businesses selecting a PIM solution that meets both current and future needs.

Akeneo received high marks for several reasons, including:

End-to-end product lifecycle support: Akeneo’s platform supports every stage of product information management, from creation to activation
Robust product activation features: With over 160 integrations, Akeneo seamlessly connects with digital commerce platforms, content translation tools, and other essential applications
Advanced AI and GenAI capabilities: Akeneo is at the forefront of AI-driven PIM, helping businesses enhance their product experience management (PXM) strategies with intelligent automation and enrichment tools

This positive evaluation reaffirms Akeneo’s commitment to innovation and our ability to help businesses manage, optimize, and distribute product information effectively.

Want to explore the latest PIM trends? Read Gartner’s Market Guide.

Future-Proofed Product Experiences, Backed By Analysts

Being recognized by IDC and Gartner is an incredible honor, but what does this mean for businesses like yours?

If you’re evaluating PIM solutions, these reports offer third-party validation of Akeneo’s capabilities and leadership in the industry.
If you’re an existing Akeneo user, this recognition reaffirms that you’re using a platform that’s continuously innovating and leading the way in PIM and PXM.
If you’re looking to future-proof your business, Akeneo’s emphasis on AI, product activation, and seamless integrations ensures you’ll be equipped to meet the evolving demands of modern commerce.

These analyst reports highlight that businesses that invest in strong PIM solutions are better positioned to deliver outstanding customer experiences, drive conversions, and scale efficiently. As digital commerce becomes increasingly complex, having a PIM solution that evolves with your needs is essential. Akeneo is proud to be recognized as a leader in this space, and we’re excited to continue innovating to help businesses like yours succeed.

Ready to take your product experience to the next level? Let’s talk!