Tarkett wanted to take back control of its product data, identified as a business asset, and this has helped them rethink their customer relationships
Nicolas D'Hallouin

Group Master Data Manager

Drawing on more than 130 years’ experience, Tarkett is a world leader in innovative floor coverings and sports surfaces. An expert in parquet, the company offers the most extensive product range on the market, with solutions suitable for a wide range of projects, including PVC flooring, linoleum, parquet, laminates, walls, showers, and accessories).

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Challenge

With its experienced teams and an international presence in over 100 countries, Tarkett has acquired real expertise and an understanding of local cultures, preferences, regulations, and customs. Thanks to its production sites and customer service centers in various local markets, the company can offer great flexibility to meet customer-specific requirements.

Tarkett is an international group distributing products in four world regions: North America; Europe, the Middle East, and Africa; Russia and the Balkans; and Asia Pacific. These are all independent, autonomous profit centers, free to organize the distribution of products and services. This strategy is crucial for the company, as each region is subject to specific factors concerning various market sectors (B2B, B2B2C and sports infrastructure) and floor covering applications. What’s more, products face varying hygiene, safety or environmental standards, depending on their use (e.g. medical, sports, or for the general public), as well as local regulations.

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