The Granite Group is a leading full-service wholesale distributor of plumbing, heating, cooling, water, and propane supplies to contractors and fuel dealers. The Granite Group’s digital growth objectives include boosting online sales, so they turned to Akeneo PIM to help them boost enrichment productivity, improve their product experience, and get to market faster — all while onboarding a new product and adapting internal processes during a pandemic. As a result, this B2B distributor increased eCommerce sales by 33%.
eCommerce sales are growing and on track to account for more than 20% of total sales by 2021 - much higher than the industry standard.
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