Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
Senior Project Manager
Robert Schwab
Number of Users
60+
Number of Products
About 1 million SKUs for 300,000 products
Data Sources
800+ suppliers
Distribution Channels
61 physical stores
eCommerce store
mobile site
Myer is Australia’s oldest and largest department store, operating more than 60 stores, an eCommerce store, and a mobile site. The company sells a range of products, including men’s, women’s, and children’s apparel, toys, home goods, entertainment products, and more.
While this massive selection has helped the company build its reputation as a one-stop-shop for Australians, it also presented a big challenge for the retailer. When product information was delivered by suppliers, it was often incorrect, inconsistent, or of low-quality. Some suppliers were not adhering to the company’s style guide, so when product information and assets arrived they were often non-compliant to guidelines — that is, if they arrived at all.
What’s more, product information and data was trapped and siloed in various spreadsheets and legacy file-sharing solutions. Suppliers, meanwhile, had no visibility into the enrichment process, whether they had delivered all of the necessary information, and didn’t know when (or if) the enrichment process would be completed.
As Myer continued its digital transformation, it was on the lookout for a PIM that could make it easier and more efficient for suppliers to provide consistent, accurate, and high-quality product information and slash time-to-market.
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