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From Confusion to Composability: Gadero's Transformation with
Akeneo's MACH-Certified PIM
''We wanted to migrate to a new system, but we knew this system needed to be as scalable as possible, not only tailoring to ambitions we have to growing our footprint and services, but also in terms of addressing product information volatility, and not being faced with the same chaos we faced with a home-grown system. That’s why we turned to Akeneo.”
Gadero’s initial PIM system struggled to keep pace with the company’s rapid growth. As the product catalog expanded, the system proved unstable and insufficiently scalable, hindering operational efficiency.
As Gadero expanded into new markets across Europe, the lack of reliable product information posed a significant challenge. Translating and localizing content for different regions became cumbersome, impeding the company’s international growth ambitions.
Gadero aimed to provide a seamless omnichannel experience to its customers, blending online and offline interactions as people tend to want to touch and feel their particular products.
They want to see how the fabric will react to different weather types, and feel the strength of the material before purchasing. However, achieving this goal required reliable product information that accurately reflected the unique characteristics of their natural wood products and facilitated personalized advice and experiences, both online and in physical locations.
''Our business just exploded during the pandemic, but it was both a blessing and a curse; a blessing, of course, because of the revenue. But a curse because the system we were working on was the same system we built in 2011. So to say it was not stable and not scalable is an understatement, to say the least!”
Finally admitting that an outdated solution from 2011 can’t properly support modern-day omnichannel product experiences, Gadero turned to Akeneo for a composable solution to their product information woes.
''If we’re looking to increase average order value, that often comes from doing cross-selling and upselling when someone buys a certain product. But we can only do that when the product data is in place and we can make the right connection between products. There’s a direct connection between how a PIM system can add value.''
With a modern, composable, and centralized record of product information, Gadero was able to streamline their internal processes and in turn, experienced a significant improvement in internal efficiency and time-to-market. The cohesive communication between teams and technology enabled smoother collaboration and content management, facilitating faster product launches and updates.
With enriched, standardized product information within Akeneo PIM, Gadero was able to enhance product recommendations, leading to increased revenue and higher average order values. The ability to cross-sell and upsell products based on accurate and comprehensive data directly contributed to revenue growth.
As a member of the MACH Alliance, Akeneo s PIM solution aligned with Gadero s vision of adopting a composable architecture that prioritized flexibility and scalability. By migrating to a MACHCertified PIM system, Gadero successfully overcame the limitations of its outdated infrastructure, paving the way for sustainable growth and adaptability to evolving market demands.
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