Roles & Responsibilities for Crafting a PX Strategy

Today, consumers are seeking more than just products; they are craving memorable interactions across numerous touchpoints from companies they can trust. This paradigm shift in consumer expectations has give rise to the need for dedicated professionals and teams who can champion the cause of implementing a Product Experience (PX) Strategy.

But what exactly does it take to build a successful PX Strategy, and who are the individuals who drive it forward? We’ve answered the former in this blog post here, but you can dive into the latter and discover the instrumental roles and responsibilities of the jobs that make up a PX ecosystem through a fictional fashion retailer, Ziggy Corporation in these downloadable job templates.