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Avoiding Greenwashing
How to build impactful, sustainable strategies through product experiences
Learn MoreLearn MoreLearn MoreDiscover the key roles and responsibilities essential for crafting product experiences through job description templates, and learn how to revolutionize the retail industry with your team.
Today, consumers are seeking more than just products; they are craving memorable interactions across numerous touchpoints from companies they can trust. This paradigm shift in consumer expectations has give rise to the need for dedicated professionals and teams who can champion the cause of implementing a Product Experience (PX) Strategy.
But what exactly does it take to build a successful PX Strategy, and who are the individuals who drive it forward? We’ve answered the former in this blog post here, but you can dive into the latter and discover the instrumental roles and responsibilities of the jobs that make up a PX ecosystem through a fictional fashion retailer, Ziggy Corporation in these downloadable job templates.
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Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.
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Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
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In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
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