Today, companies oversee vast, complex product catalogs that must be made available at a moment’s notice to customers across multiple sales channels, marketing streams, and languages or geos. Underneath the surface of these final product listings lives a dizzying array of challenges, from supplier and retailer management to search optimization, translations, copywriting, and even regulatory management. Conquering these challenges requires aligning a disjoined network of IT infrastructure, convoluted processes, and cross-functional teams with competing priorities. That’s where a Product Experience (PX) Strategy comes into hand; A PX Strategy enables organizations to provide customer experiences with coordination and support of your overall vision, enabling you to deliver world-class product experiences across every customer touchpoint to accelerate growth, stay competitive, and support your organization’s goals. If you’re interested in launching a PX Strategy in your organization, you can download our step-by-step guide below, or check out this in-depth blog post written by Akeneo Community Evangelist, Adam Beatty.
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