2024 B2B Survey Results

Discover the pressing challenges and shifting trends happening within B2B

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Whitepapers

Sep 15, 2023

9 Steps to Build a PX Strategy

Download this guide for a step-by-step walkthrough of how to build a Product Experience (PX) Strategy that provides strong customer experiences.

Challenge

eCommerce
Product Experience Management

Today, companies oversee vast, complex product catalogs that must be made available at a moment’s notice to customers across multiple sales channels, marketing streams, and languages or geos. Underneath the surface of these final product listings lives a dizzying array of challenges, from supplier and retailer management to search optimization, translations, copywriting, and even regulatory management. Conquering these challenges requires aligning a disjoined network of IT infrastructure, convoluted processes, and cross-functional teams with competing priorities. That’s where a Product Experience (PX) Strategy comes into hand;  A PX Strategy enables organizations to provide customer experiences with coordination and support of your overall vision, enabling you to deliver world-class product experiences across every customer touchpoint to accelerate growth, stay competitive, and support your organization’s goals. If you’re interested in launching a PX Strategy in your organization, you can download our step-by-step guide below, or check out this in-depth blog post written by Akeneo Community Evangelist, Adam Beatty.

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Oct 08, 2024

3 Key Trends for the 2024 Holiday Shopping Season

This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.

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Sep 03, 2024

2024 B2B Survey Results Report

Discover the critical challenges facing the B2B industry today, ranging from adopting B2C-inspired buying experiences to mastering product information management and regulatory compliance, along with actionable strategies to overcome these challenges, ensuring that your organization not only survives but thrives in this new digital era.

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Aug 30, 2024

Demystifying AI: Unlocking the Full Potential of AI with a PX Strategy

Unlock the transformative power of AI in your business with actionable insights straight from industry leaders. Discover how top organizations like Karl Lagerfeld and Shop Apotheke are leveraging AI to revolutionize operations, elevate customer experiences, and drive strategic decisions as we outline the most impactful takeaways from sessions held at Unlock 2024. Whether you’re just beginning your AI journey or looking to refine your strategy, this resource will empower you to stay ahead and take advantage of AI.

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