Akeneo Named a Leader in the IDC MarketScape for PXM and PIM

Breaking news, drum roll please: Akeneo has been recognized as a Leader in the IDC MarketScape: Worldwide PXM and  PIM+ Applications for Digital Commerce 2025!

Nowadays, many customers expect every product experience to be accurate, engaging, and tailored to their needs no matter where or how they shop. But delivering on that promise takes a lot; good data, a smart strategy, market agility, and of course, the right technology to power it all.

That’s where Akeneo comes in.

According to the IDC MarketScape, Akeneo stands out as a platform that empowers brands and retailers to shine by combining operational excellence with creative flexibility. Whether you’re orchestrating complex product data across dozens of internal systems or crafting channel-specific, customer-centric content that drives conversions, Akeneo helps you do it all at scale.

What you’ll find in the IDC MarketScape

The 2025 IDC MarketScape evaluates the world’s leading providers of PXM and PIM+ solutions; the software that sits at the heart of your digital commerce strategy, enabling you to deliver consistent, compelling product stories everywhere your customers shop.

This independent report recognizes Akeneo as a Leader, highlighting the strength of our platform and our ability to help customers:

• Maintain omni-channel consistency with a single source of product truth
• Scale seamlessly with cloud-native, API-first architecture
• Enrich product data with advanced AI-driven automation and personalization
• Empower marketing, merchandising, and operations teams with intuitive workflows
• Activate product experiences across 400+ marketplaces, channels, and touchpoints

Whether you’re a global enterprise looking to streamline complex operations or a fast-growing brand focused on creating standout customer experiences, the IDC report explains why Akeneo is trusted by businesses in over 165 countries to deliver product excellence.

“Akeneo utilizes AI and machine learning to automate enrichment, tagging, and categorization, reducing manual effort while ensuring information is always accurate and complete.” –  IDC MarketScape: Worldwide PXM and  PIM+ Applications for Digital Commerce 2025

Our vision is clear: to help you craft and scale exceptional product experiences that delight your customers, no matter how complex your operations or how ambitious your goals.

Download the IDC MarketScape: Worldwide PXM and  PIM+ Applications for Digital Commerce 2025 and discover how we can help you take control of your product data, empower your teams, and deliver unforgettable product experiences that fuel loyalty and growth.