2025 Digital Commerce Benchmark Study

How are today’s leading brands and manufacturers thriving in an increasingly complex digital landscape? 

Presented by Ntara, Akeneo, and Bynder, this 2025 Digital Commerce Benchmark Study  reveals how 170 digital decision-makers from consumer brands and industrial manufacturers are investing in omnichannel strategies, improving customer experiences, and scaling their product experience management (PXM) practices to compete – and win.

This data-rich report, based on over 9,000 data points and representing more than $53 billion in annual revenue, uncovers the top trends shaping digital commerce in 2025. It explores the technologies and tactics high-performing companies are leveraging, especially the powerful impact of combining Product Information Management (PIM) and Digital Asset Management (DAM) systems. Organizations using both platforms are significantly more likely to report improved performance, higher digital maturity, and greater confidence in their competitiveness.

While digital maturity continues to rise across the board, many companies still struggle to articulate ROI from their digital investments. This study also breaks down what differentiates ROI achievers from those falling short, offering practical, actionable insights into how to align strategy, implementation, and governance for maximum impact.

Inside the Report:

• Omnichannel trends and where companies are expanding next

• Year-over-year analysis of digital commerce investments and performance

• Key insights into PIM + DAM integration and its impact on ROI

• How customer-centric organizations outperform cost-centric ones

• Actionable steps for improving digital maturity, adoption, and execution

• Verbatim quotes from decision-makers across industries

• Benchmarks to help you evaluate your own digital strategy
  

Download the 2025 Digital Commerce Benchmark Study today and discover what it takes to turn your tech stack into a true competitive advantage.