What is Product Experience Management?
PXM is the subtle science of creating compelling product experiences
The world of commerce is rapidly evolving. With more channels and different avenues for reaching customers, a great customer experience is no longer a nice-to-have – it’s an urgent need. A great customer experience can’t happen without a compelling product experience — consistent product information delivered in context wherever, and whomever, your buyers are. Welcome to the new profession of product experience management.
Product experience is the foundation of customer experience
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Manage new channels like chatbots and vocal assistants -
Deliver relevant product data in many languages and cultures -
Onboard and manage product data from suppliers -
Efficiently distribute high-quality, channel-ready product information to all your touchpoints
Business benefits
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Improve customer experience -
Drive brand awareness -
Deliver information in context -
Get to market faster -
Increase product data quality -
Increase conversions -
Reduce returns -
Increase productivity
