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Sep 20, 2022
In May 2022, Akeneo commissioned Forrester Consulting to conduct a research study to understand how product data and product content tools and processes impact on engaging and contextualized customer experiences, and where enterprises fall in terms of product experience (PXM maturity).
Type
B2B
B2B2C
B2C
Challenge
eCommerce
Product Experience Management
In May 2022, Akeneo commissioned Forrester Consulting to conduct a research study to understand how product data and product content tools and processes impact on engaging and contextualized customer experiences, and where enterprises fall in terms of product experience (PXM maturity).
Watch our on-demand webinar with guest speaker from industry analyst Forrester, to hear the results of the research study.
To download a copy of the study, please click here.
Watch the recording
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