Unlock 2022, Akeneo Signature Event, is Coming to Boston. Register Now!

en

en

Webinars And Events

May 13, 2020

Webinar: Product Content And Intelligence Powers Modern B2B Commerce

Make sure your team is ready to succeed in the new B2B world with this new webinar from Akeneo and featured guest Allen Bonde, of Forrester.

Type

B2B

B2C

Challenge

AI-based Product Data Enrichment

eCommerce

Omnichannel Commerce

Want to see it?

As more millennials and digital natives grow into positions of B2B buying responsibility, the customer experience has taken on more and more attributes of B2C selling, including an emphasis on eCommerce and other emerging channels. This digital transformation is forcing teams to embrace new digitally enhanced selling motions for manufacturers, distributors and wholesalers – and a new view of product content.

Make sure your team is ready to succeed in this brave new B2B world with this new webinar from Akeneo and featured guest Allen Bonde, Vice President & Research Director at Forrester. We’ll examine the state of omnichannel commerce in the B2B space, review Forrester’s new B2B marketplace research, and see how consumer-style experiences are shaping the future of B2B relationships. We’ll also explore the ways we see PIM breaking out of its operational roots to play a broader role in experience delivery.

Watch the webinar

Continue Watching...

Want to see more?

Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more