The report, which includes consumer insights from eight countries, covers how the consistency and quality of product information impacts consumers’ purchasing decisions
BOSTON – March 24, 2022 – Akeneo, the global leader in product experience management (PXM) and product information management (PIM), today released its 2022 B2C Survey: Product Experience Satisfaction Around the World, which outlines how the quality and consistency of product information play a significant role in consumers’ buying decisions.
For the study, Akeneo set out to gain insight into exactly how consumers make decisions when buying products and what product information they use to make those decisions. The surveys were conducted from January 28 to February 8 and were completed by 1,800 consumers aged 18 and older from Australia, Canada, China, France, Germany, Italy, the United Kingdom, and the United States. The resulting report is aimed to assist brands in understanding what consumers’ expectations are when evaluating products, thus highlighting the importance of prioritizing enriched product experiences.
Akeneo uncovered important buying trends across global consumers, including how online search engines remain the primary way consumers shop for products. Consumers around the world also continue to utilize research-online-buy-offline as a common method of shopping, prioritize brand values when making purchasing decisions, and appreciate an enhanced shopping experience.
Top insights from the 2022 B2C Survey were:
"The way we shop is rapidly changing and it's essential to understand not only how and where consumers are engaging with your products, but what their expectations are for your brand." said Fred de Gombert, CEO at Akeneo. "The product experience that you design for your various online channels must first be consistent and second be continued through all the points where your consumers will be making their purchases and returns, be they digital or physical. This survey provides retailers with a roadmap of what to prioritize when thinking about their omnichannel strategy, with rich and consistent product experiences being at the top of the list.”
Last year, Akeneo released its first global B2C survey report and it has quickly become the premier benchmark report for retailers making decisions on omnichannel product experiences. This year, the 2021 survey was repeated with minor amendments to the questionnaire, in order to compare consumers' product experience satisfaction year-over-year.
The 2022 Global B2C Survey Report is accessible here.
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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