Akeneo 2022 Global B2C Survey: Results Report

We discovered that…

• Online search engines remain the primary way consumers shop for products, both to find advice and to get professional opinions. However, they still trust in-store sales teams as a crucial source of information when making purchases; consumers want an integrated, omnichannel approach to shopping, not just a digital one.
• ROBO, or “research-online-buy-offline,” remains a common method of shopping amongst consumers.
• Consumers care about brand values and will often prioritize them when making purchasing decisions.
• They also value an ‘enhanced shopping experience’ and would demonstrate that by increased brand loyalty and (to a lesser extent) better vfm (value for money) perceptions.

Discover the detailed results and insights from over 1,800 respondents from eight countries across 4 continents and the analysis of the study data when you download Product Experience Satisfaction Around the World.