Gartner® Hype Cycle™ for Digital Commerce, 2026

“As AI and agentic commerce take center stage in the evolution of commerce technologies and customers’ buying behavior, they are no longer optional but essential to organizations’ growth and competitiveness.”  – Gartner, Hype Cycle for Digital Commerce, 2026, Mike Lowndes, Sandy Shen, Jason Daigler, Aditya Vasudevan, 25 June 2026. 

The digital commerce landscape is moving quickly. 

AI-powered technologies are changing customer expectations, expanding the number of commerce touchpoints, and increasing the need for product information that is accurate, enriched, and ready for both human and machine-driven experiences.

In this most recent Hype Cycle for Digital Commerce, Gartner® identifies Product Experience Management (PXM) as a high-benefit technology with early mainstream maturity and 20% to 50% market penetration among the target audience, and notes that PXM enhances digital commerce by supporting consistent and accurate product information, with PIM and DAM solutions serving as foundational components.

For commerce teams, this reinforces the growing importance of connected product information strategies that can support channel expansion, AI-powered experiences, marketplace growth, and customer engagement.

Akeneo is also mentioned as a Sample Vendor in the Product Experience Management section!

We believe this reflects the growing importance of PXM as organizations look to centralize, enrich, activate, and optimize product information across a rapidly expanding set of digital commerce channels.

Download the full report today to explore the technologies shaping digital commerce and the role of Product Experience Management in the future of customer experience and commerce growth.

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