Unlock 2025

Join us to explore how AI-driven commerce can elevate your business

Learn MoreLearn MoreLearn More
Akeneo-Logo Akeneo-Logo

Feb 16, 2022

Akeneo partners with leading digital commerce agency, Tryzens

Akeneo, a global leader in Product Experience Management (PXM) solutions, today announced a new strategic partnership with Tryzens, the leading international digital commerce agency.

Akeneo, a global leader in Product Experience Management (PXM) solutions, today announced a new strategic partnership with Tryzens, the leading international digital commerce agency.
London, UK | 16 February 2022 // Akeneo, a global leader in Product Experience Management (PXM) solutions, today announced a new strategic partnership with Tryzens, the leading international digital commerce agency.

Formed in 2006, Tryzens delivers customer centric digital commerce experiences, for global leaders including Liberty London, Dune, Penfolds Wines and Sweaty Betty. The partnership with Akeneo will further support Tryzens’ role as a trusted advisor to its roster of clients and support its mission of driving digital innovation and excellence, while unlocking customer success. Akeneo’s award-winning product information management (PIM) solution will strengthen Tryzens’ ability to deliver compelling, product experiences and unlock rapid growth for its brand and retail partners.

The strategic alliance between Akeneo and Tryzens comes at a time when consumers are increasingly aware of the importance of rich, accurate, and consistent product information, and will pay a premium to brands that deliver strong product experiences. Original research of more than 3,500 global shoppers by Akeneo revealed almost half (52%) would pay a 10% or greater premium for accurate product information, with 7% of shoppers even willing to pay over 50 per cent extra, underlining the importance of PXM in driving up price elasticity of demand at a time when the cost of living is rising along with inflation.

Brands using Akeneo’s PXM solution increase sales, reduce time to market, and boost productivity by offering a dedicated platform for all product information while streamlining internal processes. The technology also allows retailers to centralise product information and quickly measure product data quality and consistency, while driving improvements in product information to deliver compelling, consistent, and personalised product experiences across all sales channels and touchpoints.

Commenting on the partnership Frederic de Gombert, Akeneo’s CEO, said: “We’re delighted to partner with leading digital commerce agency Tryzens. Their team really understand the importance of product experience management, not only for the customer, but also as a critical single source of truth for their brands’ data. We have been very impressed with the commitment they have shown in terms of understanding the breadth and depth of our PXM solution and know they are best placed to advise their best-in-class clients on its benefits.”

Stuart Jeffrey, COO at Tryzens, said: “A solid bedrock of high-value partnerships with the world’s leading technology providers is critical because market-leading digital commerce solutions can’t be delivered in isolation. We are huge believers in the importance of delivering high-quality product information across all sales channels as we know it drives enhanced CX, additional conversions while reducing ecommerce returns rates to help improve margins. By offering  Akeneo, we will be able to offer our clients a leading solution to strengthen their evolving omnichannel strategies.”

About Akeneo

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.

Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.

Continue Reading...

Feb 05, 2025

IDC and Gartner Recognize Akeneo as a Global Leader in Product Information Management

Akeneo, the Product Experience (PX) Company and leading provider of PIM solutions, has been named a leader in IDC’s 2024-2025 MarketScape for Worldwide Product Information Management for Commerce. Additionally, Akeneo received positive recognition in IDC TechScape: Frictionless CX-Enabling Technologies in Retail, 2025, and Gartner’s Market Guide for Product Information Management Solutions.

Read the article

Dec 04, 2024

Akeneo Celebrates New Leadership and CSR Milestones, Strengthening Commitment to Sustainable, Diverse, and Ethical Business Practices

Akeneo, a leading PIM provider, has advanced its CSR efforts, aiming for greater sustainability, diversity, and ethical practices under new CEO Romain Fouache, targeting socially conscious partners and customers for 2025.

Read the article

Nov 19, 2024

Akeneo Achieves Key Milestone in Activation Channels to Support Seamless Product Experiences Across Retailer and Marketplace Sites

Akeneo adds Walmart Marketplace to its list of 400+ available activation channels, enabling faster, more accurate product content across top retail platforms

Read the article

Join the Akeneo community!

Sign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.