A subsidiary of Groupe SEVEA, VillaVerde is the leading network of independent garden centers in France. With a network of 72 garden centers located throughout the country, VillaVerde distributes a wide range of products catering to three entirely different markets: gardening, decoration and pets.
Products were exclusively distributed in physical outlets until 2014, when VillaVerde chose to embrace e-commerce and open its own online sales platform. This was a major challenge for the company, as it had to embark on its digital transformation in an entirely new field.
And because VillaVerde wished to extend its positioning as a “local retailer” to online retail, it was not one but 70 shops that had to be created, each with its own catalog, designed according to the characteristics and buying habits pertaining to each location.
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