How Smartphonehoesjes.nl Streamlined Product Management
and Localization with Akeneo PIM
Akeneo facilitates a lot of efficiency in managing our assets. Previously, we had to manually add the correct images to the correct products, Akeneo automates that process with a set of Tules that ensure that the images are connected to the correct products. This saves us 15 hours of manual work each week, which is huge for a team of only 2 people.
Smartphonehoesjes.nl is well-known across Europe, selling in six different countries and in 3 different languages. With thousands of available products, that means organizing, managing, updating, and localizing a lot of assets. And in an industry where consumers rely heavily on visual content, making sure these assets are accurate, high-quality, and tailored to the right platform is of the highest importance.
What’s more, the smartphone market is constantly changing as new phones and tablets are launched every year. For Smartphonehoesjes.nl, that means over 10,000 new SKUs a year with each new accessory varying slightly from the last. Prior to Akeneo, the team manually updated every product listing, with the process involving making a copy of the previous model, changing around 20 items on the product page, updating the categories, and then adding the corresponding images one-by-one for every SKU. This was done manually for every webshop in every language.
Though the team was powering through this herculean task, the manual management of product data was causing serious challenges. Not only was it inefficient and tedious, it meant a slower time-to-market, no opportunity to differentiate content per channel, and difficulty expanding internationally with localization to a new language requiring an average of 3 full months of work.
With thousands of new products every year and even more assets, Smartphonehoesjes.nl needed a PIM that could automate much of the data updating process, as well as help localize content for current and future markets. Enter Akeneo.
Akeneo’s features such as product models and rules (a tool that allows you to automatically enrich product information according to specific actions and conditions) immediately stuck out to the Smartphonehoesjes.nl team. Tapping into these capabilities, the team uploaded all images in bulk to the company’s asset banks, and then used a set of rules to make sure the images were connected to the correct products. The ability to easily import data and quickly create new product listings meant Smartphonehoesjes.nl could expand their offerings and significantly improve the customer experience without increasing the workload of their small, but mighty team.
The Smartphonehoesjes team also utilized the powerful Akeneo SI partner, Calago, in their implementation process. Calago was able to help the mobile device retailer to assess the current PIM situation, create a plan that includes end goals, and outline the expected project scope and any potential risks. Calago contributed especially with a critical attitude and offered new improvements that Smartphonehoesjes had not considered beforehand, quickly translation thoughts and ideas to concrete plans. Examples of this are the more practical image uploading process and consideration of language and channel specific actions, ensuring that the company would not waste valuable time on low-valued work.
Better efficiency frees up time and resources
The rules and automations available through Akeneo not only helped provide a better customer experience, but also a better employee experience. By using Akeneo PIM, the team cut down on 15 hours of manual work each week. When we consider just two people are in charge of managing thousands of SKUs, this extra time saved is monumental. With fewer hours spent on tedious, repetitive updates, the product information team has been able to spend more time on high-impact tasks.
Easier localization improves the international customer experience
Because Akeneo helped accelerate asset uploading and management, Smartphonehoesjes.nl was able to localize both product data and product images. Now, the company’s Dutch, German, and French customers can all read the product information included on each corresponding image in their own language, leading to an improved overall customer experience. What’s more, Akeneo is helping accelerate Smartphonehoesjes.nl’s expansion into new languages as well.
Higher quality product information leads to increased conversions
The improved efficiency and localized product images translated into a better customer experience… and better business results. The company not only saw a faster time-to-market, but also experienced a 10.2% increase in product conversion on their own webshops and a 5.7% increase of product conversion on bol.com, the biggest marketplace in the Netherlands.
A special thanks to our partners who supported this project:
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