ASSA ABLOY

As ASSA ABLOY expanded its digital presence and product portfolio, it faced a set of compounding challenges that made it difficult to deliver consistent product experiences across channels. A centralized, single source of truth for product information became essential after years of data being scattered across disconnected spreadsheets and legacy systems, which was hard to maintain and consumed hours of manual effort.

That effort was described as “painful,” driven by complex, manual integrations needed to connect product data to other platforms. The same complexity also made it difficult to onboard newly acquired companies, which often remained in siloed ecosystems and delayed alignment with the broader ASSA ABLOY brand and digital strategy.

As a first step toward solving these issues, ASSA ABLOY introduced Akeneo PIM, Shared Catalogs, and PX Insights to centralize and standardize product information, reduce manual work, and support more consistent product rollouts across teams and customer acquisitions. With this in mind, ASSA ABLOY needed a system to store product data in a centralized system.

ASSA ABLOY goal was fulfilled by Akeneo PIM, replacing the scattered and disorganised spreadsheets and legacy data systems, into a robust system with reference entities and a streamlined family structure, cutting over 100 complex families to 30 for improved governance. This usage of Akeneo Pim automated the “heavy-lifitng” by reducing the manual work and improving the consistency of the process, and importantly, making it far less “painful” to manage. 

ASSA ABLOY used the centralized product data to then leverage Shared Catalogs to securely share up-to-date product information with internal teams and external partners. By sharing up-to-date product information and customer signals back into internal teams, PX Insights allowed for the prioritization of improvements and the continuous optimization of product information. This approach triggers internal workflows to move data, and pioneers the use of new features to deliver ultimate transparency for the modern buyer.

The Result: The Power of Akeneo, Unlocked

After the thorough usage and adaptation of the Akeneo Product Cloud, the ASSA ABLOY team achieved significant time savings and improved engagement. 

The establishment of a “plug and play” category and product structure was a significant improvement for ASSA ABLOY, dramatically accelerating their time-to-market for all digital launches. A key result was the capability to launch the branded websites in as little as two weeks.

Additionally, they moved 30+ sales representatives away from physical catalogues onto tablets using Shared Catalogs. They migrated tens of thousands of assets from Amazon S3 into Akeneo Shared Catalogs, allowing them to check list price, stock availability and simplifying the broader technology landscape without authenticating into the complex ERP. Saving time and enhancing customer satisfaction.

Speaking of customer satisfaction, they have empowered discoverability, even amidst the new age of commerce. The digital tools simplicity gave customers the confidence and accurate documentation they needed to perform complex installations safely, keeping themselves as safe as possible in the short and long term.

Congratulations to ASSA ABLOY for winning the 2026 Northern Europe PX Champion Award!