SAP Hybris is a powerful eCommerce and customer experience platform, but its full potential is often limited by inefficient product data management processes. Discover why integrating a PIM system is key to maximizing your SAP Hybris investment in 2025, and how Akeneo PIM integrates with SAP Hybris to drive efficiency, accuracy, and long-term growth.
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SAP Hybris has long been a trusted platform for businesses looking to streamline their digital commerce operations. As a robust solution for managing eCommerce, customer experience, and omnichannel sales, SAP Hybris (now part of SAP Commerce Cloud) enables enterprises to scale their online presence and drive revenue growth. But while SAP Hybris is an essential tool for many manufacturers and retailers, its full potential is often limited by inefficient product data management processes.
In order to keep up with constantly evolving trends and business needs, the best way to create a strong foundation for SAP Hybris is to integrate a Product Information Management (PIM) system. A PIM acts as a central hub for all product-related data, including ERP and marketing data, ensuring consistency, accuracy, and efficiency of product content distribution for any channel.
But we’re jumping ahead a bit - let’s first break down what exactly SAP Hybris is and how it’s being utilized in the market today.
SAP Hybris is a powerful eCommerce and customer experience platform designed to support complex business models, including B2B, B2C, and D2C. It enables companies to create personalized digital experiences, streamline order management, and support multiple sales channels from a single system.
Manufacturers, retailers, and distributors leverage SAP Hybris to enhance their eCommerce capabilities by providing a seamless shopping experience across digital and physical channels, integrating with ERP systems, notably SAP S/4 Hana, for efficient inventory and order management, and driving omnichannel growth by ensuring consistency in product data, pricing, and promotions across multiple touchpoints.
If we’ve learned anything in the past decade, it’s that the digital commerce landscape can change in the blink of an eye. From the pandemic bringing about a hyperfocus on digital experiences to AI completely changing the way that businesses operate, it can be incredibly difficult to anticipate and react to changes.
Businesses are dealing with increasing product complexity, higher customer expectations, and a growing demand for personalized experiences. And the expectation of seamless omnichannel experiences requires businesses to maintain consistent product information across multiple touchpoints, including eCommerce websites, marketplaces, mobile apps, and physical stores.
This is where a PIM solution becomes invaluable as it can enable businesses to centralize, enrich, and distribute product data seamlessly, ensuring that customers receive accurate and engaging product information across all channels. By integrating a PIM with SAP Hybris, businesses can unlock new levels of efficiency, agility, and scalability in a few key ways.
One of the biggest challenges businesses face with SAP Hybris is managing product data efficiently. Many organizations using SAP Hybris rely on IT teams to make even minor product information updates, leading to slow processes and bottlenecks. This reliance on IT can also limit a company’s ability to expand its product information to better describe offerings to customers and the market.
Integrating a PIM with SAP Hybris creates one single global source of truth for product information. Business users can manage, enrich, and localize product data in a dedicated PIM environment, eliminating the need for IT intervention for every update and empowering marketing and eCommerce teams to improve product descriptions, imagery, and specifications.
Having a PIM as the central hub for product data also ensures consistency across all channels and enhances localization efforts, ensuring that product information is tailored to different markets, languages, and cultural contexts.
When data is centrally managed and connected to SAP Hybris, businesses can deliver richer product experiences while reducing errors and inconsistencies in their product information.
Many industries deal with extensive product catalogs containing thousands (or even millions) of SKUs, from automotive to apparel to manufacturing and beyond. Managing such vast catalogs across multiple sales channels is a daunting task, especially when data must be maintained consistently across eCommerce platforms, online marketplaces, partner websites, and physical stores.
A PIM solution is specifically designed to handle complex product catalogs and streamline the management of product data across multiple channels. With built-in syndication capabilities, a PIM can automatically distribute enriched product data to various platforms, ensuring that every channel has the latest and most accurate product information while minimizing manual work, reducing errors, and accelerating time to market.
For businesses looking to expand into new markets or launch new product lines, a PIM also provides a structured way to scale product information management without adding complexity. By integrating a PIM with SAP Hybris, businesses can maintain consistency, improve operational efficiency, and drive higher conversion rates by delivering the right product content to the right audience at the right time.
Another major challenge businesses face is the rigidity of highly customized workflows feeding into SAP Hybris. Many organizations have heavily customized their SAP Hybris implementations to meet unique business requirements, but these customizations often make it difficult to adapt to changing market conditions. When businesses need to update product data due to new regulations, shifting customer expectations, or emerging trends, the process can be slow and cumbersome.
A composable, SaaS-based PIM solution can address this challenge by acting as a flexible, best-of-breed component within an SAP Hybris ecosystem. Rather than relying on IT-intensive customizations, a PIM allows businesses to make rapid updates to product data without compromising system stability. This also means that, when new regulations impact industries like automotive or electronics, businesses can quickly adjust their product information and stay compliant without disrupting operations.
By integrating a PIM with SAP Hybris, businesses gain the agility and speed needed to scale effectively, respond to market demands faster, optimize workflows, and drive digital commerce innovation without being held back by rigid system limitations.
For businesses looking to maximize their SAP Hybris investment, look no further than Akeneo PIM.
By leveraging Akeneo PIM alongside SAP Hybris, businesses can:
To ensure maximum efficiency, we also offer the Akeneo App for SAP Commerce Cloud, which provides a blueprint for seamlessly integrating Akeneo PIM with SAP Hybris iPaaS and back-office systems. With 80% of the integration work already handled, businesses can quickly implement Akeneo PIM and start reaping the benefits of streamlined product information management.
As digital commerce becomes more complex and competitive, businesses must find ways to enhance their SAP Hybris investment, and a PIM solution can oftentimes be the best way to go. By providing a global source of truth for product data, enabling seamless multi-channel product catalog management, and enhancing scalability, a PIM ensures that businesses can maximize efficiency and drive growth.
For companies committed to SAP Hybris in 2025 and beyond, integrating a scalable and flexible PIM solution like Akeneo is the smartest move to stay agile, competitive, and future-ready.
If you want to learn more about Akeneo PIM or the Akeneo App for SAP Commerce, reach out to an Akeneo expert today.
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