Backed by Data: How PIM and DAM Deliver Real Growth

Despite what ‘hypebeasts’ and overenthusiastic tech gurus would have you believe, modern growth doesn’t just depend on hustle or even great products; it hinges on how well you manage and deliver information. With powerful tools like Product Information Management (PIM) and Digital Asset Management (DAM), companies can unlock new levels of efficiency and consistency while delivering top-tier experiences for customers. From global brands to fast-scaling startups, those embracing these systems and ensuring that they work well together are setting themselves up for faster growth.

But what exactly do these powerful solutions do, and how are businesses achieving rapid growth through their implementation? The 2025 Digital Commerce Benchmark Study,  created in partnership with Ntara and Bynder, offers fresh insights into how PIM and DAM together are driving success across industries, along with other factors.

Let’s take a sneak peek into the report to see what the data says about the impact of these technologies, and why investing in them might be the smartest move your business makes this year!

What’s PIM and DAM?

Before diving into how these systems fuel business growth, it’s important to understand what they actually do.

Product Information Management (PIM) is a software solution that helps businesses store, organize, manage, enrich, and distribute product data across all sales and marketing channels. It serves as the single source of truth for product information, ensuring accuracy, consistency, and efficiency at every touchpoint.

Digital Asset Management, on the other hand, refers to the system and processes used to centralize, manage, and deliver digital assets such as images, videos, graphics, and documents across teams and throughout the product lifecycle. DAM ensures that everyone has access to the right content, in the right format, at the right time.

Better Results Start with Customer Centricity

89% of businesses say that improving the customer experience is their top priority when it comes to how they bring products to market. This customer-first mindset is echoed in how companies are choosing and upgrading their technology: PIM, DAM, ERP, CMS, and CRM, and eCommerce systems are among the most frequently planned investments, especially in sectors like consumer brands and industrial manufacturing.

These investments help to streamline internal operations, and they help these customer-focused organizations create more seamless and personalized experiences for buyers. Businesses that pair systems like PIM and DAM tend to lean more toward customer-centric thinking, making tech decisions that prioritize the end-user experience rather than just internal cost savings.

And it’s paying off: despite economic uncertainty, 41% of businesses reported strong performance over the past year, and 51% expect growth in 2025. The companies seeing the most traction are those that understand that great product experiences start with customer needs, not internal processes.

Maturity Isn’t Just About Age—It’s About Smart Tech Moves

Digital maturity is the result of deliberate investment in the right systems, strategies, and tools. Even companies with relatively high digital maturity often hesitate to call themselves “ahead” - a clear sign that keeping up with shifting buyer expectations and evolving channel demands requires continuous investment.

But there’s a clear pattern: as digital maturity increases, so does competitive confidence. Among companies that rated themselves at the highest level of digital maturity, 100% reported confidence in their ability to compete - none felt behind.

One of the strongest signals of smart digital investment? Companies with both PIM and DAM in place report 36% higher digital maturity and 39% greater confidence compared to those without. And that confidence translates into action: these businesses are better equipped to launch products faster, scale across channels, and deliver exceptional customer experiences.