Ziggy’s Customer Campfire Series: JD Group manages a massive product catalog with ease and efficiency

In this week’s edition of the Customer Campfire Series, Ziggy heads to South Africa to hear the tale of omnichannel retailer JD Group, a company with a simple mission statement: Bring quality, durable goods to customers at a fair price. In their pursuit of this goal, the company had built a massive catalog filled with thousands of different furniture, appliances, and consumer electronic products.

But this massive product catalog was becoming a challenge for the company to manage. With JD Group’s scattered and siloed product information, the many different sales channels and merchandising teams across the company yearned for a centralized authoritative source of product information.

Check out the video below to discover how JD Group took advantage of Akeneo PIM’s out-of-the-box functionality – and its flexibility to support their specific requirements — which enabled them to slash time-to-market from 6 days to 6 hours, boost productivity, and deliver a great product experience!