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Aug 07, 2020

Ziggy’s Customer Campfire Series: JD Group manages a massive product catalog with ease and efficiency

Welcome back to Ziggy’s Customer Campfire Series! In last week’s opening edition, we heard the story of Midland Scientific and learned how the c...

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PXM

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retail

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Welcome back to Ziggy’s Customer Campfire Series! In last week’s opening edition, we heard the story of Midland Scientific and learned how the company used Akeneo PIM to cut enrichment costs and successfully complete the company’s digital transformation. 

In this week’s edition of the Customer Campfire Series, Ziggy heads to South Africa to hear the tale of omnichannel retailer JD Group, a company with a simple mission statement: Bring quality, durable goods to customers at a fair price. In their pursuit of this goal, the company had built a massive catalog filled with thousands of different furniture, appliances, and consumer electronic products.

But this massive product catalog was becoming a challenge for the company to manage. With JD Group’s scattered and siloed product information, the many different sales channels and merchandising teams across the company yearned for a centralized authoritative source of product information.

Check out the video below to discover how JD Group took advantage of Akeneo PIM’s out-of-the-box functionality – and its flexibility to support their specific requirements — which enabled them to slash time-to-market from 6 days to 6 hours, boost productivity, and deliver a great product experience!

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