Aug 03, 2020
It’s summer, and you know what that means. Adventurers around the world are packing up their tent and firewood for some camping and fireside sto...
Midland Scientific akeneo pim
Midland Scientific pim
product experience management
product information management
It’s summer, and you know what that means. Adventurers around the world are packing up their tent and firewood for some camping and fireside stories, whether it’s in the wilderness or their own backyard.
That includes everyone’s favorite three-headed hydra, Ziggy! She’s gathering the Akeneo PIM community around the campfire to share stories of scary product information problems and heroic PIM solutions, featuring the Akeneo customers that lived to tell the tale, as part of the new Customer Campfire Series!
In our first campfire fable, we travel to Omaha, Nebraska, to hear the story of Midland Scientific. The company has staked out a reputation in the scientific community, growing to become a leading distributor and seller of scientific and laboratory equipment. With over 400,000 products for sale, Midland needed a fast and cost-effective way to manage the diverse and complex product information demands of its growing catalog.
Watch the video to hear Rodrigo Neves, Technology Officer at Midland Scientific, as he explains how Akeneo PIM helps Midland Scientific manage a diverse and highly technical catalog, increase productivity, and provide a compelling product experience — all while cutting enrichment costs from $5/SKU to $1/SKU.
Sep 15, 2022
6 min to read
As consumer expectations continue to skyrocket and marketing strategies race to adapt, using every available resource to ensure the success of omnicha...
Sep 12, 2022
6 min to read
Omnichannel marketing incentivizes retailers to invest in the quality of every customer’s experience and improve their ability to understand and mar...
Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more