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Product Marketing and Ecommerce Blog

Product

Dec 10, 2021

3 min to read

Check Your PX Before You Wreck Your CX

For years, Akeneo’s mantra has been “there’s no good customer experience without a compelling product experience.” We have had this vision for a…

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PIM and DAM: Everything You Need to Know

Aug 08, 2022

5 min to read

PIM and DAM: Everything You Need to Know

Managing product data can be a huge challenge for companies in the e-commerce space. Regardless of what product your company might be selling, pictures, videos, and accurate data tied together in targeted customer communications is an anchor for success.

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The importance of offering value (not just products) to your customers

Aug 02, 2022

5 min to read

The importance of offering value (not just products) to your customers

To inspire and engage your customers, there is nothing more effective than offering services before (only) selling products. Everybody appreciates a personalized and insightful experience. In this article, discover five great examples from our customers at Akeneo, that offer value to their end customers and the preliminary work it requires on product information.

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AGU & Akeneo: Racing Towards the Finish Line

Jul 25, 2022

4 minutes to read

AGU & Akeneo: Racing Towards the Finish Line

With the 2022 Tour de France wrapped up and the 2023 race already in sight, it’s important to keep in mind all the people, processes, and technologies that are working behind the scenes to keep the wheels turning.

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To Be Customer-Centric, You Need Be Product-Centric

Jul 21, 2022

4 minutes to read

To Be Customer-Centric, You Need Be Product-Centric

In order to stay competitive in today’s market, your team can’t afford to focus on just the customer experience or the product experience.

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Announcing The Vaimo PIM Connector for Akeneo and commercetools

Jul 15, 2022

3 min to read

Announcing The Vaimo PIM Connector for Akeneo and commercetools

Akeneo is excited to announce the launch of the Vaimo Product Information Management (PIM) Connector for Akeneo and commercetools.

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Our Customers Voted Us Leaders in Product Information Management on G2

Jul 11, 2022

3 minutes

Our Customers Voted Us Leaders in Product Information Management on G2

Customers ranked Akeneo a leader in G2 Enterprise Grid and Mid-Market reports for Product Information Management and Catalog Management, based on G2 reviews.

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What is Product Activation?

Jul 01, 2022

5 min to read

What is Product Activation?

Shoppers today are omnichannel by nature. So what brands and retailers need is a single comprehensive strategy that activates product stories across any channel, in order to grow revenue and create satisfied and loyal customers wherever they may be.

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Equipping Champions: Babolat & Akeneo

Jun 27, 2022

2 minutes to read

Equipping Champions: Babolat & Akeneo

Akeneo customer Babolat equips tennis legend Rafael Nadal with the right tools as he heads to Wimbledon.

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Akeneo Receives Gold Medal from 2022 PIM Data Quadrant Report

Jun 23, 2022

2 minutes

Akeneo Receives Gold Medal from 2022 PIM Data Quadrant Report

Akeneo wins top marks across the board in SoftwareReviews annual PIM Data Quadrant Report....

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Long Term ROI from Product Information Management Solutions

Jun 21, 2022

3 min to read

Long Term ROI from Product Information Management Solutions

For most successful business initiatives, major investment comes down to potential return vs risk.

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Expanding Your e-Commerce Success with Print

Jun 01, 2022

3 min to read

Expanding Your e-Commerce Success with Print

The demise of print and other offline touchpoints has been greatly exaggerated. One of the definitive effects of Covid was that retail traffic obviously plummeted while e-commerce dramatically increased- forcing companies to re-evaluate their marketing strategies in the wake of this traffic shift. 

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Announcing Akeneo’s ISO 27001 Certification

May 10, 2022

5 minutes

Announcing Akeneo’s ISO 27001 Certification

We take the security of your data very seriously. So much so, that we are thrilled to announce that we have received our ISO 27001 certification.

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