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Product Experience

How the 2025 Global PXM Champions Transformed Product Experiences Across Borders

Discover how the 2025 PXM Global Award winners overcame complexity, modernized their tech stacks, and delivered world-class product experiences. By centralizing data, automating workflows, and scaling across markets with Akeneo Product Cloud, these brands proved that scaling internationally starts with clean, connected product information.

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    Akeneo Community
    Customer Experience
    Digital Commerce
    eCommerce
    PIM
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    If there’s one thing we love at Akeneo, it’s diversity. With teams based across the globe, we know firsthand the power of different perspectives. And we wouldn’t be who we are without our incredible customers who reflect our attitude, being trailblazers not just in their industries, but in their regions too!

    That’s why we’re proud to spotlight the winners of our 2025 PXM Champion Global Award, an annual recognition of brands that have mastered the art of scaling internationally through smart, strategic product information management. This year, Triumph Motorcycles, Igus, and Tiffany & Co. impressed us with how they leveraged Akeneo to overcome complexity, streamline global operations, and create consistent, high-quality product experiences worldwide.

    These brands are clear leaders in internal transformation and operational excellence. Faced with rising customer expectations and growing pressure to move faster, they made a bold, strategic move to optimize their product operations with Akeneo Product Cloud. In doing so, they not only overcame critical business challenges but also set a new standard for delivering consistent, high-quality product experiences at a global scale.

    Facing the Friction: The Roadblocks to Global Growth

    In order to truly shine like Tiffany’s diamonds, all three brands had to dig through their fair share of dirt. Before Akeneo, they were grappling with messy product data, inefficient workflows, and disconnected systems, making it harder than it should be to deliver great product experiences:

    • Scattered systems and siloed data: Before turning to Akeneo, all three brands were juggling fragmented systems, from legacy PLMs to outdated CMSs and spreadsheets that refused to cooperate. With product information scattered across multiple platforms, managing updates, translations, and channel-specific variations was more guesswork than strategy. For teams trying to scale globally, this lack of a single source of truth meant slow turnarounds and constant firefighting.
    • Manual overload and process bottlenecks: Managing thousands, or even millions, of products manually is no small feat. Triumph Motorcycles wrestled with time-consuming processes to launch and localize product content, while Igus faced bottlenecks in translating data across 44 locales. Without automation or streamlined workflows, every product update became a chore and came with a delay.
    • Global growth, local chaos: Expanding into new markets sounds great until the data has to follow. From adapting product information to meet local regulations (Triumph) to managing multichannel delivery in the Middle East and Asia (Igus), scaling internationally came with a tangle of language barriers, formatting inconsistencies, and regional requirements that were tough to meet without structured, centralized data.
    • Customer experiences lost in translation: For Tiffany & Co., inconsistencies in product listings—caused by misaligned hierarchies and data handoffs—led to confusion, missing information, and errors on the digital shelf. Meanwhile, Triumph’s outdated infrastructure made it hard to deliver consistent product stories across dealer networks, and Igus struggled to maintain translation accuracy and brand alignment across global storefronts. Without clean data, creating seamless shopping experiences was nearly impossible.
    • Governance gaps and unclear ownership: Without strong data governance in place, product information became a free-for-all. Tiffany & Co. encountered misalignments across partners and platforms, while Igus lacked clearly defined user roles to delegate content responsibilities globally. This resulted in slower launches, internal confusion, and missed milestones when it mattered most.

    It was particularly important for us to have a high-performance API in order to integrate many consumers and also to import data automatically.

    Igus

    Turning Strategy into Success with Akeneo Product Cloud

    Each of the three brands faced complex operational challenges, but by leveraging Akeneo’s powerful capabilities, they turned fragmented data into a streamlined engine for global growth. Here’s how they did it:

    Establishing a single source of truth

    Triumph centralized product information into a composable architecture built around Akeneo PIM, replacing legacy systems and enabling enriched, consistent product data across every market. This shift laid a rock-solid foundation for scalable, sustainable international growth and seamless product data management across global markets. Igus harmonized over 1.3 million SKUs across its global digital ecosystem by unifying data flows between its CMS, DAM, ERP, and ETL platforms. Tiffany & Co. also created a structured, hierarchical product model to align internal systems like Salesforce Commerce Cloud (SFCC) and Adobe DAM, ensuring every channel pulled from the same accurate data foundation.

    Scaling smarter with automation and AI

    Igus slashed manual work and doubled translation speed by integrating a translation app and automating localization through Akeneo’s rules engine. This led to a major reduction in manual work and increased catalog completeness, contributing to a boost in eCommerce revenue by several million dollars. Triumph, meanwhile, streamlined new product introductions and market-specific launches using a governance model that managed access and quality across all enrichment workflows. Tiffany & Co. used reference entities and optimized rules to cleanse and map data automatically across inbound and outbound systems, resolving catalog inconsistencies and boosting accuracy.

    Integrating seamlessly with complex tech stacks

    Each brand connected Akeneo with their existing tech ecosystem. Triumph integrated with Commercetools and Cloudinary to enable agile, localized eCommerce experiences. Igus built API-driven integrations with its ERP and ETL stack to automate data imports and standardize outputs across regions. Tiffany & Co. connected Akeneo with SFCC, Adobe DAM, Algolia, and more, creating a connected PXM engine capable of powering consistent product experiences around the globe. These streamlined integrations helped Tiffany & Co. reduce time to market by 50% and enable global teams to work more strategically.

    Accelerating global expansion

    With centralized data and streamlined workflows, all three companies dramatically improved speed-to-market. Triumph launched in three new countries within one year and delivered tailored, localized launches that met each region’s needs. Igus expanded across the Middle East and Asia while scaling efficiently through automation and governance, while Tiffany & Co. rolled out seven new global markets in just six months—including a fully localized launch in South Korea—and strategically positioned its brand for ongoing growth.

    Empowering teams and building governance at scale

    Beyond the tech, each brand invested in strong governance and adoption. Triumph implemented a granular access model to maintain data quality throughout the enrichment lifecycle. Igus empowered global teams through user-level permissions and automation, giving them both autonomy and consistency. Tiffany & Co. developed a comprehensive onboarding plan and governance framework, ensuring successful adoption across global internal teams and driving strategic enablement of its workforce.

    Setting the stage for what’s next

    Triumph now has the flexibility to expand faster, smarter, and more sustainably, while Igus is positioned to continue leading digital innovation in motion plastics with scalable, efficient product data practices. Tiffany & Co., on the other hand, has laid a foundation for sustained luxury eCommerce growth with precision, agility, and global reach. Each of these brands now sees Akeneo not just as a tool, but as a trusted partner in long-term growth.

    Akeneo's support for multiple market catalogs has been instrumental in our success, enabling us to deliver a seamless and enriched product experience across diverse markets.

    Tiffany & Co.

    Winning Locally, Succeeding Globally—with Better Data

    Our 2025 PXM Global Award winners show what’s possible when great brands take control of their product data. They’re a powerful example of how the right PIM strategy—paired with composable architecture—can turn complex challenges into scalable success. With Akeneo Product Cloud, they streamlined operations, expanded globally, and delivered rich, consistent product experiences across every touchpoint.

    Inspired by their journey? Akeneo gives you the tools to clean, enrich, and activate your product information—so you can grow faster, go further, and build experiences your customers will love. Request a demo to see how Akeneo can power your next big move.

    Are you ready to take the next step?

    Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.

    Venus Kamara, Content Marketing Itern

    Akeneo

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