Akeneo helps B2B manufacturers solve product data challenges by establishing data governance processes that deliver consistent, complete, and compliant product data to every channel, every team. Create differentiated, compelling product experiences that drive sales, customer satisfaction, and brand loyalty with Akeneo Product Cloud.
Helping 500+ B2B companies take control of their product information.
Build a single source of truth for product information and assets. Establish repeatable and scalable processes that reduce costs.
Enable sales and service teams with access to current product information so they can focus on the customer and close more deals.
Make it easy for buyers to discover and buy your products by activating product data to the external destinations where buyers are looking for it.
Akeneo can guide you through all stages of digital transformation. No matter your end goal, the first step is to centralize and standardize your product information in a single source of truth like Akeneo PIM. Establish data governance, roles, and responsibilities with repeatable and scalable processes to streamline product enrichment, improve data quality, and manage regulatory compliance – no matter the complexity of your product.
Generate flexible, accurate, and customizable data models with ease. Akeneo’s Data Architect Agent combines Akeneo’s deep product data expertise with AI to eliminate the need for lengthy workshops, endless revisions, and numerous spreadsheets. Fast track your PIM implementation while ensuring data models are designed for growth and easy evolution as your business needs change.
Effortlessly adapt product attributes to onboard channels faster, expand to new markets, and address changing regulatory requirements without complex, time-consuming data restructuring projects or technical intervention.
Secure sensitive information and streamline operations across brands, channels, and business units with enterprise-level permissions and extended versioning history to ensure accuracy and auditability.
Easily link products and related components without complex workarounds or customer confusion. Increase buyer confidence and boost upselling and cross-selling potential with a clear and consistent view of your product structure.
Arm front line teams with easy access to product information, technical specifications, and cross-sell opportunities so they can deliver better customer experiences. Akeneo’s App Store includes apps and connectors to deliver accurate, up-to-date product information to the business systems where your teams are already working on a daily basis, including SAP and Salesforce. Free sales and service teams from wasting time hunting for product information and give them more time to focus on helping your customers and closing more sales.
B2B buyers are searching for information about your products, often before engaging with your sales rep. Akeneo Product Cloud helps B2B manufacturers build trust, empower decision making, and increase conversions by delivering a consistent presentation of product information to all touchpoints on your customer’s journey, from websites to technical data sheets to personalized product portals. Rich product information also improves discoverability with rich meta content. Make it easier for current customers to find the products they need while also attracting new prospects with better placement via search engines.
Akeneo Product Cloud is a flexible, composable product experience solution that is designed to scale and adapt as your business needs change, from launching a new product line to testing a new sales channel or consolidating systems after an acquisition. With more than 200 apps and connectors available in the Akeneo App Store and 500+ channels in Akeneo Activation, Akeneo helps you deliver product information to eCommerce platforms, retailers, and marketplaces in a format that is consistent, yet tailored and localized for each destination.
Easily integrate all relevant data sources and types to break down data silos and establish a reliable source of product truth in Akeneo PIM.
Make product enrichment efficient with workflows, rules bulk actions, and GenAI that generates product descriptions based on your attributes and brand voice.
Our flexible data model supports product variants, configurations, and hierarchies. Easily understand relationships between products while retaining flexibility to adapt for future needs.
Localizable content, workflows, and verifications ensure compliance-critical attributes adhere to standards before content can be published.
Full support for asset management streamlines the delivery of compelling imagery, videos, technical documentation, and more to all sales channels.
Sales teams can quickly access up-to-date product and sales content on their chosen device, in the office and in the field.
The benefits of high quality product information are bountiful for B2B Manufacturing. Akeneo’s team of PXM experts is here to advise you.
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