PXM Champion: Sealed Air

Before adopting Akeneo, Sealed Air faced significant challenges in managing its extensive product portfolio. Existing solutions offered limited accessibility, making it difficult for teams to retrieve and update product information. Instead, teams relied on manual processes, which were time-consuming and difficult to sustain as the company scaled its operations.

These challenges also impacted Sealed Air’s efforts to support its channel partners. Partners needed accurate and comprehensive product content to position and sell Sealed Air’s solutions effectively. However, manual data sharing processes made it difficult to provide consistent and up-to-date information.

Additionally, Sealed Air recognized a need to preserve product expertise. With long-standing employees approaching retirement, the company needed a way to capture and retain their invaluable knowledge in a centralized place.

With Akeneo, Sealed Air consolidated data from previously separate systems, establishing a centralized source of truth for product information. By eliminating reliance on manual spreadsheets and streamlining data access, teams can now efficiently manage and structure product information.

Sealed Air has also strengthened its channel partner relationships by expanding its focus on delivering more specific and technical product content. Partners now have access to detailed information that enables them to effectively sell Sealed Air’s products alongside competitors. Improved import-export capabilities have streamlined this data sharing. 

What began as a way to improve eCommerce content has grown into a critical solution for optimizing the way Sealed Air provides value to its customers, transforming the way it manages product information and positioning itself for continued excellence as the packaging industry continues to evolve.