As the leading global supplier in the automotive industry, DELFINGEN specializes in protection and routing systems for electrical networks and on-board fluid transfer solutions. Their products are sold directly to top automotive companies and through distributors to smaller businesses.
With a successful merger and launch of an online channel, DELFINGEN wanted to embark into the B2C space while still improving its relationships with its existing B2B customers. To do so, it needed to improve the online experience for new and existing customers alike – that’s where Akeneo comes in.
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