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Case Study: DELFINGEN

Navigating Mergers and Modernizing Sales with Akeneo at DELFINGEN

We now manage to publish and push product data 60% faster than our previous version. And, we are now managing orders 90% faster.

Istvan Soos, Project Manager

Challenges

  • Managing the merger of two companies with distinct product data management systems.
  • Initiating a new online B2C & B2B channel.
  • Enhancing team familiarity with the merged company's product offerings.

Benefits

  • Improved customer experiences, increased sales, and reduced internal costs.
  • Successfully launched a new channel and increased revenue in a new market.
  • Saw increased team productivity and a faster time-to-market.

The Challenge

Expansion was the name of the game for DELFINGEN in recent years, particularly with the acquisition and merger of Schlemmer. However, as with all companies, new growth opportunities introduced new challenges. For DELFINGEN, this came in the form of managing product data.

The two industry giants each had their own unique systems for storing, formatting, and managing product data, which made it difficult for product teams to find access and process this data efficiently. Bringing two teams together also comes with a steep learning curve, and DELFINGEN soon realized each company needed to quickly become more familiar with the product offerings of the other to improve collaboration.

With the merger and subsequent launch of its new online channel, www.schlemmer.it, DELFINGEN had two major goals: venture into the B2C space and improve its relationships with the company’s smaller B2B customers. To do so, it needed to improve the online experience for new and existing customers alike.

 

Given our need to centralize and streamline the management of product data to boost cooperation and productivity, we found our solution in Akeneo. Its user friendly interface, the Shared Catalogs feature, and the Serenity SaaS model made it evident that Akeneo could help us in achieving our objectives.

Laura Hagen, Data Manager

The Solution

The company leveraged Akeneo Serenity to access and process product-related data. It also became the data source for the www.schlemmer.it online web-shop, which allows DELFINGEN to directly address small customers rather than dealing exclusively with distributors.

Akeneo’s Shared Catalog feature enabled DELFINGEN to easily share enriched product data with a variety of internal stakeholders, enhancing cooperation between teams. Most importantly, the Shared Catalog served as a central source of truth. The sales and engineering teams tapped into the Shared Catalogs to better understand product details, find suitable products for customer requests and download necessary documents. Meanwhile, the Communication team used the information available in the Shared Catalog to create various marketing materials, significantly improving the efficiency and consistency of their campaigns.

 

The Result

Launching Products at Lightning Speed

The integration of Akeneo PIM significantly accelerated the speed-to-market for DELFINGEN’s online business. DELFINGEN was able to add new products 60% quicker compared to the time taken during the previous Proof-of-Concept (POC) phase. This leap in efficiency made a world of difference, enabling them to rapidly adapt to market dynamics and changing consumer trends.

 

A Surge in Productivity

Because of the renewed focus on centralization and streamlining of product data management, DELFINGEN was able to kick order fulfillment into hyperdrive. The enhanced cooperation and productivity across teams meant the company slashed their customer order processing time by an impressive 90%.

 

A Successful New Channel Launch

The added productivity, efficiency, and collaboration helped make DELFINGEN’s newest channel, www.schlemmer.it, a huge success. The online shop transformed DELFINGEN’s customer experience, leading to increased sales, improved internal cost-efficiency, and a stronger position in the overall market.

 

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