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Whitepapers

Sep 15, 2022

IDC Spotlight

Product Experience Strategy Is the Essential First Step to Omni-Channel CX and Digital Commerce Domination

Type

B2B
B2B2C
B2C

Challenge

eCommerce
Omnichannel Commerce
Product Experience Management

Modern product information management (PIM) software makes product catalog information portable and easy to syndicate across channels, reduces superfluous labor costs, expedites time to market, and enhances the overall customer experience (CX).

Source: IDC.

Want to read the results?

Simply put, PIM is a foundation that the rest of your merchandizing and product marketing efforts can be built upon, whether you’re in one channel or all of them. This technology empowers enterprises to truly own the product presentation on direct-to-consumer (DTC) websites, social commerce platforms and social media, mobile shopping applications, first- or third-party marketplaces, newsletter blasts, SMS alerts, and even print catalogs. Download our whitepaper to read more.

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Apr 15, 2025

10 Tips to Improve Product Data Accuracy

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Apr 07, 2025

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Discover how AI is reshaping the way consumers search for, discover, and interact with products, and what businesses need to do to keep up. Packed...

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Mar 27, 2025

Akeneo’s 2024 Impact Report: A Commitment to Sustainability and Growth

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