How Tariffs and Inflation Impact Holiday Shopping

Holiday spending looks a little different this year. With tariffs and inflation driving prices up, American shoppers are more cautious, more selective, and more determined to stretch every dollar. 

To help businesses understand how these economic pressures are reshaping the path to purchase, we surveyed hundreds of U.S. consumers and compiled the most important insights into a fast, visual, and highly actionable report that breaks down exactly where shoppers are cutting back, what drives them to switch brands, and why product information and pricing transparency matter more than ever. Whether you’re planning promotions, refining product pages, or building omnichannel campaigns, these insights will help you meet strained shoppers where they are and win their trust in a tough spending climate.

Key takeaways include:

• Nearly half of consumers plan to spend less this holiday season due to inflation and tariffs.
• Price and discounts top the list of influencing factors, but quality remains a close second.
• Unexpected fees are deal-breakers, with 83% abandoning carts when price transparency disappears.
• Economic pressure makes shoppers more discerning, pushing 66% to switch brands for better product information.
• With 94% shopping online and 47% using BOPIS, seamless omnichannel experiences are essential.
• As costs rise, bad or missing product data frustrates 34% of shoppers, jeopardizing conversions during an already sensitive season.

Download the full report to get the insights that reveal how economic pressures are reshaping holiday shopping and what businesses must do to stay ahead.