2023 B2C Survey Results Report

Discover the driving forces behind today’s shopping behavior on a global scale, as Akeneo embarks on its annual mission to uncover the key to organizational success. In our 2023 rendition, we present unparalleled insights into how brands can thrive by enhancing the product experience, including findings such as:

• 66% of consumers now dedicate more time to researching and validating purchases due to the cost-of-living crisis. Moreover, a staggering 63% would abandon a brand they trust following a negative product information experience. Discover how delivering superior product information, such as captivating images, optimized descriptions, and authentic user reviews, holds the key to converting price-conscious shoppers.
• 84% of consumers extensively research products online before making offline purchases, while 77% explore in-store but ultimately buy online. Digital experiences matter, but in-person channels offer the convenience, flexibility, and seamlessness customers desire.
• 2/3 of consumers would become loyal customers if brands harnessed technology to provide engaging shopping experiences. Embrace the potential of AI-powered chatbots, virtual shopping assistants, visual configurators, and product finders to captivate your audience like never before.
• 54% of consumers have returned products due to inaccurate pre-purchase product information. Returns spell logistical nightmares, costly shipping, and restocking fees for both customers and brands. Discover how high-quality product information can significantly reduce returns, saving time and money for everyone involved.
• 58% of consumers have made purchases based on the recommendations of online influencers in the past year. Additionally, 40% of customers are willing to pay a premium for brands that align with their values. Uncover the art of finding and connecting with like-minded consumers, forging unbreakable relationships that thrive even in turbulent economic conditions.

Download our 2023 B2C Survey Results Report now to dive deeper into customer journey insights, analyze the latest technological trends shaping the retail industry, and receive actionable next steps on improving your product experience. Trust us, your customers will thank you for it.