Activate, orchestrate, and optimize product experiences across every channel and moment where your customers are, with a Product Cloud.
A Product Cloud is a complete and composable SaaS-based solution for orchestrating, activating, and optimizing the entire product story in order to drive exceptional omnichannel product experiences across all owned and unowned channels.
1 – PRODUCT EXPERIENCE-FIRST. A Product Cloud should fuel Product Experiences in a headless manner, not own them.
2 – PRODUCT RECORD-CENTRIC. A Product Cloud should be an ideal complement to the Customer and Record Records, not overlap with them.
3 – COMPLETE PRODUCT RECORD. Support the entire cold (static) and hot (dynamic) elements of the Product Record, today and however they are defined in the future.
4 – ACTIONABLE. Unify the Product Record elements into a single Product Data Platform for orchestration, activation, performance, and quality analytics, and actionable insights in order for those working on the Product Record to optimize business impact.
5 – ACTIVATION. Enable activating the Product Record across any owned or unowned sales and marketing channel, locale, and geography, and be ready for the channels and touchpoints of tomorrow.
6 – USABILITY. Be recognized by the community as being fast to adopt, friendly to use, and supporting the needs of users, managers, administrators, developers, and integrators worldwide.
7 – CONNECTIVITY. Out-of-the-box connectivity to the entire Customer Experience technology stack through a modern SaaS-based App Store model.
8 – MODERN PIM. As the keystone of any Product Cloud, a modern PIM solution should come with industry-recognized best-of-breed capabilities for data onboarding, product modeling, asset management, automation, data quality, workflow management, and connectivity.
9 – COMPOSABLE. Whether a component of the Product Cloud is provided by the vendor or serviced by a 3rd-party offering, the functionality of the entire Product Cloud should never be compromised.
10 – SCALABLE. A Product Cloud should be able to handle as many SKUs and volume of product data and assets as necessary, without limitation or disruption.
A Product Cloud is the only solution that allows commerce businesses to manage, orchestrate, activate and optimize the entire product story across channel. Delivering world-class product experiences with a Product Cloud drives revenue growth, reduces return rates, and increases customer satisfaction and loyalty, while reducing time-to-market, increasing agility to be on new channels, and improving employee productivity and impact.